Jul 29, 2014 | Facebook marketing, Mobile
Facebook is set to remove the in-built messaging function from its mobile app over the next few days, in favour of its standalone Facebook Messenger app. The company has been trialling the strategy in Europe since April, and has now decided to roll-out the change...
Jul 25, 2014 | Facebook marketing, Mobile
Facebook is rolling out device targeting to its Mobile App Ads platform, allowing advertisers to segment users by handset model, OS version and how users are connected to the internet. The update is being rolled out to advertisers over the next few days. An obvious...
Jul 24, 2014 | Facebook marketing, Mobile
Mobile advertising grew to 62% of all Facebook’s ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform. Year-on-year, profits for Q2 rose 138% to $791m (£464m) as total revenues from advertising grew 67% to...
Jul 23, 2014 | Facebook marketing, Social media
Facebook is launching a new ‘Save’ feature that lets users bookmark content for later viewing, as the social network looks to boost engagement (and ad spend) on its site. View this promo video here: Facebook software engineer Daniel Giambalvo announced Save in a blog...
Jul 21, 2014 | Facebook marketing, Mobile, Social media
Facebook is trialling a ‘buy’ button for ads and page posts from brands, letting users purchase goods directly from Facebook without leaving the social network. Initially running in the US only with select partners, the button will appear on from adverts...
Jul 17, 2014 | Facebook marketing, Mobile, Online video
Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers. Under the new scheme, Facebook will use Nielsen demographics data about its users who...
Jul 15, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards. The move forms part of Nescafe’s new “REDvolution” marketing strategy; a modernisation of the Nescafe brand worldwide in a bid to to reach discerning,...
Jul 9, 2014 | Facebook marketing
Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips...
Jul 8, 2014 | Facebook marketing, Mobile, Online advertising
Due to its popularity with the younger generation, Levi’s turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34. The Levi’s brand was among...
Jul 3, 2014 | Facebook marketing, Online video, Social media
Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers. Watch this promo video explaining how LiveRail works below: LiveRail connects marketers to publishers on web...
Jul 3, 2014 | Facebook marketing, Regulation
Facebook is being investigated by the Information Commissioner’s Office in the UK after a study showed a psychological experiment influenced what users saw in their news feeds, raising fresh privacy concerns. A company researcher apologized on June 29 for a test in...
Jul 1, 2014 | Facebook marketing, Social media
This chart shows the average number of interactions brands can expect when they post at different times of the day. As to be expected, posts that are made after work hours achieve the highest number of interactions with 2.49 per hour. Posts made earlier In the day...
Jul 1, 2014 | Facebook marketing
This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours....
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. The study, from eDigitalResearch, indicates that Nando’s have nearly 3million followers on Facebook...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the...
Jun 30, 2014 | Digital marketing skills, Facebook marketing, Social media
Facebook has come under fire for conducting a secret experiment on some of its users, manipulating their news feed to see how they would react emotionally. For one week in 2012 Facebook tampered with the algorithm used to place posts into user news feeds to study how...
Jun 25, 2014 | Facebook marketing, Online video, Social media
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result. Alongside the standard likes, comments and shares to rank a video’s popularity, Facebook will also take into...
Jun 20, 2014 | Facebook marketing, Social media, Twitter marketing
The most sharable social media content is either funny or informative – or a combination of both – according to the findings of a new survey. The global survey, Ogilvy & Mather and SurveyMonkey examined user habits and trends from 6,500 social media users...
Jun 20, 2014 | Facebook marketing, Mobile
Facebook was wrong to underestimate the rise of mobile back in 2011, according to Facebook’s COO Sheryl Sandberg. Watch this backstage interview with Sandberg here: Speaking at Cannes Lions, Sandberg has admitted that social media giant failed to predict the huge...
Jun 20, 2014 | Facebook marketing, Social media
Day four at the Cannes Lions event saw Facebook’s Sheryl Sandberg, Clear Channel Media with Jared Leto and Benjamin Palmer, R/GA with Bob Greenberg and Beats Electronics’ Omar Johnson, and Grey with Courtney Love and Tor Myhren. Watch the highlights in the video...
