Jun 19, 2014 | Facebook marketing, Social media
After a high-profile delay, Facebook has finally launched a photo-messaging app to rival SnapChat, letting users swap self-destructing photos- provided everyone takes part in the sharing process. Known as Slingshot, the app’s features include sharing photos and...
Jun 19, 2014 | Facebook marketing, Search engine marketing, Social media
Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study. The study, from Kenshoo and Facebook, also provides evidence that this positive impact on...
Jun 18, 2014 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.
Jun 18, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of...
Jun 18, 2014 | CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...
Jun 17, 2014 | Facebook marketing, Online advertising, Social media
There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook- and what should that post contain? This study from TrackMaven looks into how to get...
Jun 16, 2014 | Facebook marketing
Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance. Watch this video explaining how the new programme works below: Currently, Facebook shows ads based on user activity within the social...
Jun 11, 2014 | Facebook marketing, Mobile, WhatsApp
Facebook has pulled its SlingShot messaging app just hours after going live on Tuesday, as the social network looks to rival SnapChat. Slingshot will let users to quickly send short video messages and photos to friends, the contents of which will then expire after a...
Jun 10, 2014 | Australia and New Zealand, Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. The service, which has over 200 million users...
Jun 5, 2014 | Facebook marketing, Social media
Facebook now claims that 30 million small businesses with active Pages, up 5 million from November, as it looks to get more businesses spending money marketing on the social network. Facebook said nearly two-thirds of those pages — 19 million — are being managed using...
Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Jun 4, 2014 | Facebook marketing
Facebook has patented a system that lets children under 13 create accounts with parental supervision. The patent application describes how a child seeking to join Facebook would first have to get a parent’s approval through the parent’s own Facebook account. However,...
Jun 2, 2014 | Facebook marketing, Mobile, Online video, Social media, Twitter marketing
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web. Key...
Jun 2, 2014 | E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media The Feel Good Café in Hoxton Square, East London, aims to champion “choice, flavour and real food” and is...
May 30, 2014 | Facebook marketing
Facebook is proving a strong platform for app monetization, delivering 50% more purchasing users than other sources, according to new research. The study, from Facebook API partner Fiksu looked at 294 discrete iOS and Android apps across 40 categories monitored from...
May 29, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and case studies that caught our eye. Mary Meeker’s digital trends: Just 1% of global data being analysed While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the...
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 23, 2014 | Content marketing, Facebook marketing, Mobile, Social media
Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows. Watch this promotional video from Facebook here: A New, Optional Way to Share and Discover Music, TV and Movies from Facebook on Vimeo. View image As the user...
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 22, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising
At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE. The study matched Facebook usage and EE data over the...
