Aug 22, 2012 | Facebook marketing
Online retailer Play.com has claimed that its Facebook fans are worth 24% more in direct sales than non-fans. The announcement comes amid growing questions from brand managers across the world seeking to quantify the elusive “value of a like” on Facebook. The online...
Aug 22, 2012 | Facebook marketing
Peter Thiel, one of Facebook’s earliest investors has sold most of his stake in the social network, making a substantial profit. Thiel, a venture capitalist and Paypal co-founder, cashed in 20.1 million shares, raising $395.8m (£251m) last week, official filings...
Aug 21, 2012 | Facebook marketing
A US judge has rejected Facebook’s proposed legal settlement to resolve allegations that the social networking company violated its members’ rights through the its ‘Sponsored Stories’ ad feature. The lawsuit follows complaints that Facebook was...
Aug 21, 2012 | Facebook marketing
Facebook has overtaken Yahoo to become the second most viewed video site in the US, behind Google’s YouTube, according to new research. The data, from comScore, indicates that more than 184 million US Internet users watched 36.9 billion online content videos in July,...
Aug 17, 2012 | Facebook marketing
Facebook is testing a new ad format that lets brands aim their advertising toward the newsfeeds of users who are not already a fan of the brand page. Previously, a company could only advertise in the newsfeed of its fans. Now Facebook is stepping out from limiting...
Aug 15, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator’s decision to hold advertisers responsible for content on social networks. The organisation representing online advertising has questioned the decision by the...
Aug 14, 2012 | Facebook marketing
Google claims 170m Google+ users but other reports have said it is a ghost town, so what is the truth? New findings appear to confirm the latter – despite its large number of accounts the platform is bottom of the list of social network users’ favoured channels....
Aug 9, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’. This...
Aug 9, 2012 | Facebook marketing
Facebook has launched a new mobile ad format promoting apps, as the social network makes further attempts to bolster its smartphone and tablet revenues. The new format will let app developers advertise their products on its members’ mobile-device news feeds. The...
Aug 7, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia. Drinks brand Diageo was referred to the Advertising Standards Board (ASB) in Australia, after complaints...
Aug 6, 2012 | Facebook marketing
Facebook has had a turbulent few months following its IPO fiasco, tumbling shares and accusations that fake profiles (or bots) are driving up ad prices. But one entrepreneur has come to the social network’s defence, claiming to have made $10,000 in one day via a vinyl...
Aug 3, 2012 | Facebook marketing
Facebook has revealed that 83 million of its accounts could be fake, accounting for nearly 9% of its total users, as the social network comes under increasing pressure to meet advertiser and shareholder demands. In company filings published this week, it said 8.7% of...
Aug 3, 2012 | China, Facebook marketing
Google, Facebook and YouTube are the biggest sites in the world, followed by the likes of Baidu and qq in China, according to a new graphic looking at global web use. The map, depicting the size and relationships of the biggest 350,000 websites in the world, was...
Aug 2, 2012 | Facebook marketing
Selling through Facebook (f-commerce) is set to be worth £3.1 billion for UK businesses over the next 3 years, according to new research. The research, carried out by TNS on behalf of Ecwid, polled 2000 consumers in the UK. It indicates that 25% of people would prefer...
Aug 1, 2012 | Facebook marketing
Facebook has denied allegations from a music company that branded the social network as ‘scumbags’ and claimed that 80% of its ad clicks were generated by bots rather than people. US start-up Limited Run (formerly known as Limited Pressing) claims that...
Jul 31, 2012 | Facebook marketing
Facebook CEO Mark Zuckerberg said his company does not plan to create a Facebook-branded smartphone during a conference call with financial analysts and reporters this week. Building a phone, he said, “wouldn’t really make much sense for us to do.”...
Jul 30, 2012 | Facebook marketing
General Motors is ousting its Global Chief Marketing Officer Joel Ewanick, according to a news report. The Wall Street Journal cited ‘unnamed people familiar with the situation’ as saying that Ewanick has taken heat from executives and company outsiders recently...
Jul 27, 2012 | Facebook marketing
Facebook has announced Q2 revenues of $1.18bn (£750m), a 32% year-on-year increase from $895m (£570m) a year ago. Despite this, payments to staff share schemes following its IPO meant that the firm posted a total loss of $157m (£100m). If taken into account, adjusted...
Jul 23, 2012 | Facebook marketing
Facebook is testing new “Sponsored Results” ads that will let advertisers promote their businesses in the social network’s drop-down search results, according to a new report. TechCrunch reports that the service will let advertisers bid against...
Jul 19, 2012 | Facebook marketing
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media. TBG studied 24 million Twitter impressions across...
