Pinterest launches autoplay video ads: Cheetos and Universal first to sign up
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
Which brand won Wimbeledon? Robinson’s gets biggest engagement boost
Wimbledon is over, but the impact of brand sponsorships is ongoing, with new stats showing the social media impact the renowned sporting event has on brands. 4C insights, have analysed engagement and sentiment towards the sponsors of Wimbledon on social media, and...Keith Weed outlines “three Vs” of marketing for brand safety online
Keith Weed, Unilever’s Chief marketing officer, has outlined ways for brands to avoid appearing next to inappropriate content online. Speaking at Cannes Lions, Weed outlined what he called the “three Vs of digital marketing”. The move follows criticism of YouTube this...Unilever and WPP invest $15m in digital ad creative platform
Creative management platform for digital advertising Celtra has received a $15m investment round, led by Unilever Ventures and WPP. Celtra aims to help advertisers maximise their creative potential and use creative as a lever to achieve better results in digital...Amazon takes on Hello Fresh with meal kits
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online. The ‘meal kits’ are popular with workers who enjoy cooking but are pressed for...The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches
Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research. The data from Criteo’s UK Sponsored Products has revealed the shift in online...Coca-Cola rolls out AI-equipped vending machines in universities
Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand. Coca-Cola technology execs talked about the new app at the Mobilebeat 2017 event on Tuesday in San Francisco. The new app...IoT “accelerating the globalisation of food production and processing”
The rise of the Internet of Things is having a major impact on the growth of food production, according to new research. A new Internet of Things (IoT) research study from Inmarsat the world’s leading provider of global mobile satellite communications, has found that ...Top crisps brands on digital: Popchips beats Walkers for engagement
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research. The hi brands Brand sustainability survey was conducted by...Online reviews boost sales (even if they’re negative)
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research. The study, from global e-commerce analytics firm Profitero and dunnhumby’s micro influencer marketing...“Cannes Crêperie Experiment” aims to prove mobile ads work
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...Retail earthquake: Amazon buys Wholefoods for $13.7bn
Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector. The transaction will see the online retail giant take over a business with 460 stores in the US, Canada and the UK which enjoyed sales of $16bn (£12.5bn) in the 2016...Trump’s “Covfefe” tweet: top 3 brand reactions
Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best. In a tweet posted just after midnight Mr Trump wrote...Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month
Heineken latest video ad has caused a buzz on sicial media, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month. Unlike Pepsi’s neutral approach, the beer-maker used its latest video ad to tackle some...Walkers pulls interactive selfie ad after Twitter sabotage
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...Unilever Africa uses online gaming to select new staff
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...McDonald’s pulls controversial video ad about child bereavement
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. The advert went live on May 12 across social media and on UK TV, depicting a boy talking with his mother about his...#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time. Carter Wilkerson’s post asking US chain Wendy’s how many retweets he needed for a year’s supply of nuggets has now been...Coca-Cola pioneers personalised displays in-store with Google AI
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
