Apr 20, 2016 | China, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year. The percentage of the FMCG giant’s digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in...
Apr 8, 2016 | China, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online. The FMCG giant said it would sell a fuller range of its products, including Oreo, Toblerone, Cadbury and Trident, on Alibaba’s online marketplace...
Apr 4, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below… Guinness Africa’s new ad features an eclectic mix of young artists and an up-tempo...
Apr 1, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages
Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content. Reuters offers raw content from 15 to 25 publisher...
Mar 17, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online video
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative. To celebrate the new offering, Twitch is running marathon of all 201 classic episodes of American Chef Julia Child on the new Twitch Food channel. The Amazon-owned live-streaming...
Mar 14, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Social media
Google has outlined three key rules for any blogger who trades coverage on their site for a free product. The practice of native ads on YouTube channels is becoming increasingly popular, with many brands using key influencers to make recommendations However, several...
Mar 14, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, UK
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK. Junk food ads are already banned on TV, but this could soon be extended to online in a bid to combat the obesity epidemic, the UK’s...
Mar 4, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. While the packaging hasn’t yet hit stores, VR is something the company has been working on for a while. Nick Felder,...
Feb 29, 2016 | CPG, FMCG digital marketing food and beverages, France, Online advertising, Online video, Viral and buyrals
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…...
Feb 17, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO. Speaking at an earnings call, Chief Financial Officer Hugh Johnston said 40% of...
Feb 9, 2016 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media. Looking...
Feb 4, 2016 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign. Our new hero lands in true #NewMilkTrayMan style… https://t.co/mAz9ZA9ToN— Cadbury UK (@CadburyUK)...
Feb 4, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year. It's pizza. It's gold. For your chance to win: https://t.co/KUT82bwzA2Rules: https://t.co/WzgV5GBE3L #GoldenPizzahttps://t.co/n0fz01w7sP— Pizza...
Feb 3, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this years Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match. The pet food brand is also running a video series, “What Does it Take to be a Puppy Bowl Puppy?” features...
Jan 27, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Twitter’s short form video sharing platform Vine celebrated its third birthday this week. The company says that over 200 million people watch Vine videos (either on mobile or on the web) each month. Vine has curated the most-watched ( or ‘looped’ as...
Jan 26, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Knorr has teamed up with TV show Come Dine With Me as part of a £2.7m brand refresh, that will see the stock cubes adopt ‘thermally reactive’ poster technology. The Unilever brand will run TV idents will be shown during episodes of the popular Channel 4 show and the...
Jan 25, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys. Centered around a TV and YouTube video, the brand’s positioning...
Jan 19, 2016 | FMCG digital marketing food and beverages, Regulation, Social media
Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians. @gbkburgers Loved GBK but apparently we're not welcome #vegetarian #vegan #resistanceisfutile #ieatgrasswiththem...
Jan 7, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy. The pool, which blocked a busy bridge crossing, was broadcast live on...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
