Dec 17, 2015 | CPG, FMCG digital marketing food and beverages, Social media
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals. Coca-Cola and Nike are leading the way in social media marketing, but the industry thinks the medium is a “teenager that still...
Nov 24, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...
Nov 23, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box. London based creative agency Gravity Road has been appointed by global food and beverage conglomerate...
Nov 19, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Regulation, Social media
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts. AMERICAN DINERS x CLASSIC FRENCH CUISINE = AMAZING burgers @lebunUK. The first...
Nov 17, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer. Tweet ‘Marble’ +...
Nov 10, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”. Consumers can personalise classic 250g Marmite jars with theirs or someone else’s name. The personalised jars will be...
Nov 4, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt. Are we coming to your town? RT to find out! When we hit 500 RTs we'll...
Oct 27, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, France, UK, Unilever - Research, tips and news for marketers
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. The world’s second biggest ad spender behind P&G said its total ecommerce sales were growing at 40% compared to 20%...
Oct 21, 2015 | CPG, FMCG digital marketing food and beverages, France, Online video, Viral and buyrals
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger...
Sep 21, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke. It's the cheers heard around the world! Tweet with #ShareaCoke to set a record for...
Sep 11, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive. The move comes as the FMCG giant announced several new targets Thursday including plans to increase spending on...
Sep 11, 2015 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Marketing through gaming
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones. Users will have to assemble it themselves, although this will only require scissors, a ‘butter...
Sep 9, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is offering its own restaurant delivery service to Prime members in Seattle, marking its first push into an increasingly crowded market for meal delivery. The new scheme will let Amazon customers order food from dozens of restaurants in the Seattle area using...
Sep 4, 2015 | CPG, FMCG digital marketing food and beverages, Social media
Following a high profile rejection from McDonald’s last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King’s idea of a mash-up burger for World Peace Day. After McDonald’s turned...
Aug 26, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is testing a fast food delivery service in the US as part of its Prime Now membership, according to a news report. The Prime Now service has been available in several cities like Dallas, Chicago, Miami, Baltimore, offering one-hour delivery. According to...
Aug 26, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait… On a website dedicated...
Aug 19, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…...
Aug 4, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business. P&G is shifting more of its ad budget to digital media where consumers...
Aug 3, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click. The adhesive one-touch buttons instantly order predetermined refills of detergent, paper towels, toilet paper, garbage bags,...
Jul 28, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations. My Magnum Experience: Strawberry Chocolate, Rose Petals & Honeycomb #MagnumLDN #CoventGarden...
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