Global FMCG digital adspend to grow 7% amid ecommerce boom
Fast-moving consumer good (FMCG) food and drink brands will increase their global ad expenditure on digital channels by 7% a year to 2023, according to new research.
Cookies and Marmite? Mars teams with Google Cloud to create AI-developed Maltesers cake
To find out if taste can be digitalised, Google Cloud teamed up with Mars Wrigley UK to create the world’s first ever Maltesers AI Cake.
Tesco trials restaurant-quality collection boxes designed by branding partner Coley Porter Bell
Tesco has announced the trial launch of its Finest range premium restaurant meal boxes with packaging designed by branding agency Coley Porter Bell.
Revolution Beauty celebrates inclusivity with TikTok campaign
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
Cadbury launches ‘Worldwide Hide’ easter egg hunt campaign
Cadbury and VCCP have launched ‘Cadbury Worldwide Hide’ – a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love.
Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
Weetabix sparks social media storm with Baked Beans mashup
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Best Super Bowl 2021 ads: Emotional tracking shows Huggies wins out
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Social commerce on the rise: Shopify expands Shop Pay in-stream payments process to Facebook and Instagram
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
Online grocery sales soar to highest levels ever
British shoppers spent £1.4bn on groceries online during the month of January, a growth of 121% in the last four weeks ending 30th January. A large proportion of this expenditure was from new online shoppers who spent an equivalent of £770m, reveals new data released today by NielsenIQ.
Ocado sees 35% revenue growth as grocery landscape ‘changing for good’
Ocado has enjoyed a 35% rise in revenue after a year in which the global pandemic forced many people to buy online for the first time.
The 15 best Super Bowl ads: Wayne’s World, Dolly Parton and Cookie Monster lift spirits
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
Caffè Nero launches on Amazon, picks Tambo to optimise sales
Caffè Nero is launching at home products on Amazon, as the premium coffee house looks to diversify its sales channels.
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Barrilla launches ‘Playlist Timer’ for pasta cooking on Spotify
Food company Barilla has worked with Publicis Italy to launch the “Playlist Timer” on Spotify, which set songs lasting as long as the cooking time of pasta.
Industry leader Keith Weed – UK Global CMO
Unilever’s former CMO, and President of the Advertising Association talks about trust, marketing, the climate emergency, and key lessons for the industry.
Global CMO Ivan Pollard – USA
General Mills’ CMO on people, innovation, beauty, the role of marketing in shaping company fortunes, and his goal of bringing a smile to faces every day.
Regional leader Jeff Cheng – Singapore
CPG regional leader on agility, brand purpose and how resilience will continue to be tested.
Regional marketer Sudeep Chatterjee – Myanmar
Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.
