Nov 22, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Unilever - Research, tips and news for marketers
Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date. The initiative launched on 20th November (Universal Children’s Day), in...
Nov 21, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Alcohol brand Lambrini has introduced a free Bodyguard App as part of a nationwide campaign to encourage responsible drinking. The virtual Bodyguard is a free-to-download application for Android and iPhone users, which has a range of functions including an alcohol...
Nov 21, 2013 | CPG, FMCG digital marketing food and beverages
Energy drink Gatorade has embarked on a new campaign in Italy, offering a free online fitness program to consumers. DLV BBDO Milan created a Gatorade-sponsored training platform which offered a free social training service online. With the ‘Smash your limits’...
Nov 20, 2013 | CPG, FMCG digital marketing food and beverages, Online video
With the help of an innovative laser-print technique, Fyffes managed to print six different comics on banana skins. This case study looks at how the fruit brand managed to get kids to ditch sweets for bananas. Children in industrialized nations are eating too much...
Nov 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, UK
How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers. Standing out in a world of choice isn’t easy. Earning consumer...
Nov 12, 2013 | CPG, FMCG digital marketing food and beverages, Twitter marketing, Viral and buyrals
Kellogg’s has been forced to apologise after offering to exchange retweets for breakfasts for vulnerable children.
Nov 7, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing, USA, Viral and buyrals
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). See why its out viral of the week below… The brand, owned by...
Nov 6, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video...
Nov 4, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Google has revealed the latest version of its Android operating system, named after the Nestle chocolate brand KitKat, as part of the launch of its Nexus 5 smartphone. Watch the promo video here: The handset is billed as “the slimmest and fastest” Nexus...
Oct 31, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
US snack brand Diamond has launched an engaging (but also bizarre) campaign “Diamond Nut Fantasies”. Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a...
Oct 29, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. See why it’s our video viral of the week below… The advert imitates Old Spice’s...
Oct 15, 2013 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online advertising, Social media
Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey. The research, from MIT Sloan Management Reviewand Capgemini Consulting, also indicated...
Oct 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign. The winner will be given everything they need to live the Uni lifestyle including Pot...
Oct 10, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising
Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha. Watch this video presentation explaining how the tool works below; The partnership will see Heinz and Reckitt Benckiser use Future Ad Labs’...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 1, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Mary Berry, star of The Great British Bake Off, has launched her own iPhone and iPad app ready for the upcoming Christmas season. Published by Hachette’s Headline Publishing Group, the £1.99 app offers “15 of Mary Berry’s reliable, step-by-step festive...
Sep 27, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble’s global brand building officer Marc Pritchard caused a buzz at a recent conference, claiming that the term ‘digital marketing’ is dead, asserting that companies should forget about which medium is being used and focus on brand building...
Sep 26, 2013 | CPG, FMCG digital marketing food and beverages, India, Mobile, Unilever - Research, tips and news for marketers
Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia. Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Knorr has launched ‘Kitchen Academy’, an online portal championing its team of chefs while inviting members of the public to share their own culinary tips. The Academy introduces Knorr chefs Igor, Sebastien and Luigi, who will develop and share tips...
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