Mar 28, 2012 | FMCG digital marketing food and beverages
A Dubai-based pizza firm has created a fridge magnet device that lets users order pizza at the touch of a button. Created by restaurant Red Tomato Pizza, the device works by syncing up with the user’s smartphone. The user syncs the ‘VIP Fridge Magnet’ via Bluetooth...
Mar 27, 2012 | FMCG digital marketing food and beverages
Procter and Gamble is working with Coupons.com to launch a digital coupon promotion. The coupons will provide money off various P&G brands that are being promoted in a new campaign. Launched on Thursday 8th March, the P&G Capital Clean Up campaign will run...
Mar 20, 2012 | FMCG digital marketing food and beverages
Natural food company, Righteous Limited has achieved its funding target of £75,000 in five weeks on the equity-based crowdfunding site, Crowdcube. 82 investors have put up the money in return for a 15 per cent stake in the London-based business that sells its products...
Mar 13, 2012 | FMCG digital marketing food and beverages
Google has unveiled a series of ‘remixes’ of classic TV ads from the 1960s and 1970s, including a new take on Coke’s I’d like to teach the world to sing remade with a social media twist. The project was unveiled at the South by Southwest Interactive...
Mar 6, 2012 | FMCG digital marketing food and beverages
The majority (91%) of customers that use a brand via a daily deal site such as Groupon have returned for more business, or are planning to do so, according to new research. While there has been some argument about the impact of daily deal offers on new business,...
Mar 5, 2012 | FMCG digital marketing food and beverages
Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study. The research, carried out by branding...
Feb 23, 2012 | FMCG digital marketing food and beverages
Argos is the second most visited online retailer in the UK behind Amazon, reclaiming second place from Apple, according to new data. The research, from Experian Hitwise and IMRG, indicates that Electronics retailers Currys (ranked 15), Comet (30), and PC World (38) all rose up the Hot Shops list this quarter.
Feb 20, 2012 | FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study. The white paper, from social video advertising platform Unruly Media looked at social ad effectiveness. The study surveyed online video viewers...
Feb 20, 2012 | FMCG digital marketing food and beverages
Retail sales rose 0.9% in January compared with December, with internet sales now accounting for 12% of the total, according to new research. The latest figures from the Office for National Statistics (ONS) showed that internet sales were up from 9% in January last...
Feb 20, 2012 | FMCG digital marketing food and beverages
Pizza chain Domino’s has enjoyed a profits boosted as pizza lovers increasingly book online. Online sales rose 43 per cent to £183.1million, as customer made use of the new online functions at the firm, such as tracking their pizza’s progress through the kitchen....
Feb 13, 2012 | FMCG digital marketing food and beverages
Waitrose has selected performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and...
Feb 10, 2012 | Facebook marketing, FMCG digital marketing food and beverages
Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product. The Cillit Bang Facebook page and shop, allows consumers to buy the product direct from...
Feb 7, 2012 | FMCG digital marketing food and beverages
Ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011, according to new research looking into ad spend on the biggest sporitng event in the US calendar....
Jan 24, 2012 | FMCG digital marketing food and beverages
Katie Price surprised her Twitter followers this weekend when she came up with bizarre rants about the global economy and politics, as part of a new Snickers social media campaign. At the weekend, Price tweeted from her @MissKatiePrice account, which has around 1.5...
Jan 6, 2012 | FMCG digital marketing food and beverages
Starbucks has launched a new iPhone app in the UK that lets customers scan a unique barcode at the till to charge their accounts. The service is available to owners of Starbucks’ loyalty card, and synchronises their account and balance information with their...
Dec 13, 2011 | FMCG digital marketing food and beverages
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby...
Nov 10, 2011 | FMCG digital marketing food and beverages
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen. North American consumers showed the strongest...
Nov 8, 2011 | FMCG digital marketing food and beverages
Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands. eCircle in partnership with Mediacom Science conducted the first European Social...
Nov 4, 2011 | FMCG digital marketing food and beverages
FMGC giant Reckitt Benckiser has launched a collection of online and mobile minigames, designed to boost engagement with a number of its brands. Aimed at raising awareness of Reckitt Benckiser’s corporate brand among students and graduates early in their career, the...
Oct 19, 2011 | FMCG digital marketing food and beverages
UK online grocery sales are set to more than double to £11.2bn in the next five years, as consumers switch their weekly shop from the high street to online, according to new research. The study, from food and grocery analysts IGD says the sharp rise from the £5.9bn...
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