Nov 25, 2015 | CPG, Facebook marketing, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the...
Nov 24, 2015 | CPG, Online video, Viral and buyrals
Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study...
Nov 24, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...
Nov 24, 2015 | CPG, Online advertising, Online video, Viral and buyrals
This tale of a disabled puppy and his relationship with his owner, took the social web by storm, building a huge new Facebook following for Kleenex. The Kimberly-Clark tissues brand posted a Facebook video featuring Chance, a dog with a disability. The short...
Nov 23, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box. London based creative agency Gravity Road has been appointed by global food and beverage conglomerate...
Nov 19, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Regulation, Social media
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts. AMERICAN DINERS x CLASSIC FRENCH CUISINE = AMAZING burgers @lebunUK. The first...
Nov 18, 2015 | CPG, Online advertising, Online video, Viral and buyrals
In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign. Purina wanted to take a different approach to the traditional dog food commercial,...
Nov 17, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer. Tweet ‘Marble’ +...
Nov 11, 2015 | CPG, Online video, USA, Viral and buyrals
Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below… Accompanied by Elton John’s ‘Sorry Seems to be the Hardest Word’, the...
Nov 10, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”. Consumers can personalise classic 250g Marmite jars with theirs or someone else’s name. The personalised jars will be...
Nov 4, 2015 | Content marketing, CPG, Online video, Viral and buyrals
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global. The content arm, housed in Montreal, initially consists of three people. The so...
Nov 4, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt. Are we coming to your town? RT to find out! When we hit 500 RTs we'll...
Oct 27, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, France, UK, Unilever - Research, tips and news for marketers
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. The world’s second biggest ad spender behind P&G said its total ecommerce sales were growing at 40% compared to 20%...
Oct 21, 2015 | CPG, FMCG digital marketing food and beverages, France, Online video, Viral and buyrals
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger...
Oct 19, 2015 | CPG, Unilever - Research, tips and news for marketers
Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds . The study by creative agency, Radley Yeldar, indicates that Unilever’s ‘Bight Future’ sustainability strategy made the biggest impact of all the...
Sep 21, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke. It's the cheers heard around the world! Tweet with #ShareaCoke to set a record for...
Sep 17, 2015 | CPG, Mobile
Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up. The new Lenses feature is a selfie filter which recognises photos of the user’s face and applies animation to...
Sep 11, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive. The move comes as the FMCG giant announced several new targets Thursday including plans to increase spending on...
Sep 11, 2015 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Marketing through gaming
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones. Users will have to assemble it themselves, although this will only require scissors, a ‘butter...
Sep 9, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is offering its own restaurant delivery service to Prime members in Seattle, marking its first push into an increasingly crowded market for meal delivery. The new scheme will let Amazon customers order food from dozens of restaurants in the Seattle area using...
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