May 29, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has...
May 29, 2015 | CPG, France, Social media, Twitter marketing
Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet. To promote the new Full Action System broom in France, the homecare brandlaunched French Twitter account...
May 28, 2015 | CPG, Online advertising, Online video, Regulation, Social media
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. The video from Ruth Crilly features the model using a number of Max Factor products...
May 20, 2015 | CPG
L’Oreal is developing a 3D printing process to create human skin, which could be used in product tests to avoid animal testing. The French cosmetics giant has partnered bioprinting startup Organovo to figure out how to 3D print living, breathing derma that can be used...
May 15, 2015 | CPG, FMCG digital marketing food and beverages, Regulation
Starbucks has denied reports that cyber-criminals are using the coffee chain’s mobile payments app to siphon money from its customers. The announcement follows multiple media reports that intruders have hijacked the accounts of hundreds of the coffee chain’s...
May 14, 2015 | CPG, FMCG digital marketing food and beverages, Viral and buyrals
Nestlé is rebranding KitKats as “YouTube Break” for a limited run of 600,000 bars in the UK. The Google-branded chocolate bars are the first of a series of 100 million differently-branded biscuits that will be produced as part of a new Nestlé campaign....
Apr 28, 2015 | CPG, Online advertising, Online video, Social media, Viral and buyrals
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below… In a series of four videos, the household...
Apr 17, 2015 | CPG, Facebook marketing, Mobile, Online advertising, Online video, Social media
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic...
Apr 15, 2015 | CPG, FMCG digital marketing food and beverages
Coca-Cola has replaced its corporate UK site with a new ‘digital magazine’ that aims to take the user on a journey through the brand. The site will still feature standard corporate content such as press releases and company reports, but its layout, design...
Apr 1, 2015 | CPG, Social media, Twitter marketing
April Fools Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
Apr 1, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment. The brand has used a Facebook post from a fan posted earlier this year, that proclaimed the brand’s mayonnaise was “One Of The Greatest Things Ever Created”....
Apr 1, 2015 | CPG, Digital marketing skills, Unilever - Research, tips and news for marketers
Unilever Foundry and Lions Innovation are partnering to launch “Foundry 50 at Cannes” – a search for the world’s top 50 marketing technology startups that are innovating to help brands better connect, engage and relate with people. The Foundry 50 will be chosen by a...
Mar 31, 2015 | CPG, FMCG digital marketing food and beverages, Social media
Tesco and Asda have the most ‘pinned’ (shared) content on Pinterest, with recipe pages proving most popular, according to new research looking into UK supermarket perfomance on the social media scrapbooking site. . The research, from Searchmetrics, indicates that an...
Mar 25, 2015 | CPG
US food giant Heinz is to merge with Kraft Foods Group, creating what the companies say will be the third-largest food and beverage company in the US, behind PepsiCo and Nestle. The new company will be called the Kraft Heinz Company and will be co-headquartered in...
Mar 20, 2015 | CPG, Online advertising, Online video
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs. The global Skinchecker campaign follows successful mole checking road show events by the brand in international...
Mar 16, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them. Blippar, which currently exists as an augmented reality app, is using image recognition to expand...
Mar 16, 2015 | CPG, Social media
Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones. The #connect campaign urges people to disconnect from tech in favour of real connections, as the brand attempts to replicate its...
Mar 13, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food. .@JeremyClarkson you may want to have some of these on set next...
Mar 12, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Domino’s has created an app for Pebble and Android Wear smartwatch users that lets them to place and track their order. However, the app only works if the user has an existing account with a Pizza Profile and a saved ‘EasyOrder’ or recent order. Customers can also use...
Mar 10, 2015 | CPG, Mobile
Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth. The oral hygiene brand will let third party developers to create apps for the toothbrush and mirror. Presenting the...
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