Sep 27, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble’s global brand building officer Marc Pritchard caused a buzz at a recent conference, claiming that the term ‘digital marketing’ is dead, asserting that companies should forget about which medium is being used and focus on brand building...
Sep 26, 2013 | CPG, FMCG digital marketing food and beverages, India, Mobile, Unilever - Research, tips and news for marketers
Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia. Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative...
Sep 17, 2013 | CPG, E-commerce and E-retailing, Social media
This chart shows how much mums use social networks compared to average users. Discovering new products early on and keeping up with the news from a brand are the main reasons why mums choose to follow or ‘like’ brands on social media. Half of mums have...
Sep 17, 2013 | CPG
This chart shows how much more mums spend when compared to mums who are not on social networks. Mums look for recommendations of brands and products from other mums, and social media is increasingly their first port of call. 68% of mums use social media for brand and...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Knorr has launched ‘Kitchen Academy’, an online portal championing its team of chefs while inviting members of the public to share their own culinary tips. The Academy introduces Knorr chefs Igor, Sebastien and Luigi, who will develop and share tips...
Sep 17, 2013 | CPG, Online advertising, Social media, Twitter marketing
Colgate has launched a new Twitter campaign ‘There’s Something in Your Tweet’, helping people alert people that they have food stuck in their teeth. The Canada-based campaign was created by Union Toronto, letting people send an anonymous alert via Twitter,...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 13, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
McDonald’s is experimenting with Near Field Communication with a new in-store mobile game that is activated when a user places their device on one of the tables. Targetted at children and dubbed ‘The Happy Table’, the technology is being tested in a McDonald’s in...
Sep 12, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Online grocery sales in the UK are set to double by 2018, driven by mobile useage, technology advances and more convenient delivery options from retailers, according to new research. The research, from consumer goods research group IGD, interviewed with more than...
Sep 12, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG,...
Sep 5, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
In one of the stranger marketing tie-ups this year, Google has partnered with Nestle to name the latest version of its Android mobile operating software after it’s Kit Kat chocolate bar. The news comes as the search giant announced that it has surpassed 1 billion...
Sep 3, 2013 | CPG, FMCG digital marketing food and beverages, Online video
Beer brand Heineken has just concluded its 3-month-long YouTube video campaign ‘Dropped’, featuring a series of strangers handcuffed together in remote locations. See why it’s our video viral of the week below… Created by agency Wieden + Kennedy Amsterdam, the...
Aug 23, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer’s decisions (68%). Interestingly, internet searches are having more of an impact on decision making...
Aug 23, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing
Targeting fat-fingered typists across the UK, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. This case study outlines how the chocolate bar brand managed to reach...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
With Google Glass and other wearable technology on the way, what is their potential to revitalise the role of physical retail stores and drive sales both on and offline? A new study from Venda reveals over a quarter of UK consumers would wear Google Glass to unlock...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online video
Häagen-Dazs has launched a ‘Concerto Timer app’, integrating 3D Kinect technology and video data that lets customers fill the time it takes for their ice cream to thaw once its leaves the freezer. The musicians will entertain users for two minutes because, according...
Aug 14, 2013 | CPG, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...
Aug 14, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India, Online video, Social media
Horlicks has launched a new Facebook campaign in India to promote its new biscuit, inviting users to guess the plot of a new TV commercial with a number of clues. Watch the final TV commercial below: To promote the new Horlicks Nutribic ‘fibre rich digestive...
Aug 12, 2013 | CPG, Mobile, Social media
‘Social Butterflies’, ‘Working Professionals’, ‘Gamers’, and ‘Everything Tech’ are the most connected consumer groups in the UK, according to new research. With consumers increasingly connecting with brands whilst on the move across multiple devices, new research...
