Cannes Lions social media case study: Oreo’s ‘Daily Twist’ wins Cannes Cyber Lions Grand Prix

Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…

Half global population ‘will be web connected by 2017’ (video)

Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...

‘Generation Y’ favours internet brands- Amazon more popular than Google (infographic)

Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...

Latin America online shopping trends: Clothing and electronics top categories for web shoppers

Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study. The study, which surveyed nearly 1,100 respondents in Latin America, looked at online...

Mobile marketing strategy: How to ensure offline calls-to-action drive maximum mobile interaction

As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...