Jan 23, 2020 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Mobile, UK
UK based technology start-up Spoon Guru has launched its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health objectives and dietary needs.
Jan 20, 2020 | Clothing, CPG, E-commerce and E-retailing, Motoring, Social media
Trustpilot has launched ‘Transparent Inviting’ – a platform that provides consumers with more insight into how companies receive, invite and respond to reviews.
Jan 10, 2020 | Ad tech, Ads, AR, Artificial intelligence, Clothing, Content, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Industries, IoT, Marketing transformation, Mobile, Motoring, News, Online advertising, Skills, Social, Social media, Transformation, USA, VR
The CES consumer tech show in Las Vegas features thousands of companies from Google and Samsung to unknown startups, all showcasing their ‘next big thing’ in tech. We take a look at the most notable gadgets to come out of this year’s expo, from the innovative to the odd.
Jan 7, 2020 | Ads, CPG, Industries, Online advertising, UK
Costa Coffee has named MediaCom UK as its new media planning and buying partner, taking over from Zenith following a review of contract.
Jun 7, 2019 | Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing Case Studies, Marketing transformation, Mobile, Mobile, Online advertising, Online video, Social media
From Burger King trolling McDonalds with its ‘detour’ app to Nike taking political risks with ‘Dream Crazy’, the Cannes Lions awards celebrates the best and most daring creative work from the marketing industry. This year’s winners leveraged some of the most powerful components of best-in-class advertising. We’ve compiled our favourite campaigns to examine what worked… and what we learn from them.
Mar 7, 2019 | CPG, FMCG digital marketing food and beverages, Mobile
App developer Pepper HQ has worked with mobile payments service provider Judopay to produce an “online-offline” solution for Young’s, one of the largest pub chains in the UK.
Feb 19, 2019 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.
Feb 13, 2019 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video
Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.
Feb 13, 2019 | CPG, E-commerce and E-retailing
Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.
Feb 7, 2019 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.
Feb 4, 2019 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.
Feb 4, 2019 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.
Feb 1, 2019 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.
Jan 16, 2019 | CPG, Social media
Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.
Dec 19, 2018 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Viral and buyrals
As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…
Dec 18, 2018 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
From Amazon’s car boot deliveries to Samsung’s foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.
Dec 14, 2018 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media, Twitter marketing, UK, USA, Viral and buyrals, WhatsApp
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Dec 13, 2018 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.
Dec 5, 2018 | Content marketing, CPG, Marketing through gaming, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
Dec 4, 2018 | CPG, FMCG digital marketing food and beverages
Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.