Amazon takes on Hello Fresh with meal kits
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online. The ‘meal kits’ are popular with workers who enjoy cooking but are pressed for...The rise of eGrocery: Everyday essentials now account for 20% of online shopping searches
Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research. The data from Criteo’s UK Sponsored Products has revealed the shift in online...Coca-Cola rolls out AI-equipped vending machines in universities
Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand. Coca-Cola technology execs talked about the new app at the Mobilebeat 2017 event on Tuesday in San Francisco. The new app...Burt’s Bees plants seeds in exchange for branded Snapchat selfies
This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign. On Sunday 9th July, Burt’s Bees used two special national geofilters available to UK Snapchatters...Nike to sell trainers on Instagram and Amazon
Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers. The move will allow Nike connect better with Millennials who cite Amazon and Instagram as prime destinations, while also combating fakes...Tommy Hilfiger debuts world’s first video ad chatbot
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through...Top crisps brands on digital: Popchips beats Walkers for engagement
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research. The hi brands Brand sustainability survey was conducted by...Online reviews boost sales (even if they’re negative)
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research. The study, from global e-commerce analytics firm Profitero and dunnhumby’s micro influencer marketing...Retail earthquake: Amazon buys Wholefoods for $13.7bn
Amazon is buying Whole Foods in a deal valued at $13.7bn (£10.7bn), shaking up the grocery sector. The transaction will see the online retail giant take over a business with 460 stores in the US, Canada and the UK which enjoyed sales of $16bn (£12.5bn) in the 2016...L’Occitane mobile location campaign lights up high street
L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Targeting those who were considering gifts for occasions such as Mother’s Day, L’Occitane used proximity based...Top 10 high street fashion retailers on Instagram
Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research. Straight up. Shut down. #airmaxday wraps up in NYC with @travisscott. A...Trump’s “Covfefe” tweet: top 3 brand reactions
Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best. In a tweet posted just after midnight Mr Trump wrote...Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month
Heineken latest video ad has caused a buzz on sicial media, touted as the ‘ad Pepsi wishes it made’, getting 13 million YouTube videos in a little over a month. Unlike Pepsi’s neutral approach, the beer-maker used its latest video ad to tackle some...Walkers pulls interactive selfie ad after Twitter sabotage
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...Unilever Africa uses online gaming to select new staff
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...#IsItokforGuys: Lynx search ads tackle male stereotypes
Unilever’s Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men. The new work is themed “Is It Ok For Guys?” and is part of Axe’s “Find...McDonald’s pulls controversial video ad about child bereavement
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. The advert went live on May 12 across social media and on UK TV, depicting a boy talking with his mother about his...#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet
One teen’s mission for a year’s supply of free chicken nuggets has become Twitter’s most retweeted post of all time. Carter Wilkerson’s post asking US chain Wendy’s how many retweets he needed for a year’s supply of nuggets has now been...Coca-Cola pioneers personalised displays in-store with Google AI
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
