May 17, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is reportedly close to venturing into the food manufacturing market, as the online retail giant continues its quest to become a one-stop-shop for consumer needs. The Wall Street Journal, citing sources, reported that Amazon will start to sell its own brand of...
May 17, 2016 | CPG, Mobile, Online advertising, Online video, Social media
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor. The ‘Pants Off’ programme marks MTV’s first series created specifically for the app. Scheduled over 8 weeks, the series explores sex and relationships and will takeover...
May 13, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign. The partnership will be used to promote the launch of a new range of premium ice creams, Magnum Double. The whole campaign will be...
May 9, 2016 | CPG, Online advertising, Online video, Viral and buyrals
Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below… The Catterbox collar was developed by...
Apr 26, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video...
Apr 26, 2016 | CPG, Online video, Viral and buyrals
Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7. The ad, created by Musion Events, a brings one of the world’s most...
Apr 25, 2016 | CPG, Online advertising, Online video
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’. The club’s players appeared to take to the field before...
Apr 22, 2016 | CPG, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is launching a social media contest to encourage consumers to show off their recycling efforts. #Rodale100 honoree @Unilever is committed to recycling & a greener world: https://t.co/dJ5MwRCBS6 #ReimagineThat pic.twitter.com/2SCBhuDUXH— Rodale Inc....
Apr 20, 2016 | China, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year. The percentage of the FMCG giant’s digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in...
Apr 8, 2016 | China, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online. The FMCG giant said it would sell a fuller range of its products, including Oreo, Toblerone, Cadbury and Trident, on Alibaba’s online marketplace...
Apr 4, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below… Guinness Africa’s new ad features an eclectic mix of young artists and an up-tempo...
Apr 1, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages
Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content. Reuters offers raw content from 15 to 25 publisher...
Mar 17, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online video
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative. To celebrate the new offering, Twitch is running marathon of all 201 classic episodes of American Chef Julia Child on the new Twitch Food channel. The Amazon-owned live-streaming...
Mar 14, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Social media
Google has outlined three key rules for any blogger who trades coverage on their site for a free product. The practice of native ads on YouTube channels is becoming increasingly popular, with many brands using key influencers to make recommendations However, several...
Mar 14, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, UK
In a major move, sugary and fatty food adverts shown around children’s content online could soon be banned in the UK. Junk food ads are already banned on TV, but this could soon be extended to online in a bid to combat the obesity epidemic, the UK’s...
Mar 4, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. While the packaging hasn’t yet hit stores, VR is something the company has been working on for a while. Nick Felder,...
Feb 29, 2016 | CPG, FMCG digital marketing food and beverages, France, Online advertising, Online video, Viral and buyrals
McDonald’s recently ran a commercial showing off how many more ‘golden arches’ restaurants exist in France, compared to its rival Burger King. In response, Burger King has provided a twist ending. See why its our video viral of the week below…...
Feb 17, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO. Speaking at an earnings call, Chief Financial Officer Hugh Johnston said 40% of...
Feb 16, 2016 | CPG, Mobile, Unilever - Research, tips and news for marketers
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors. The Pregnancy Tracker app is designed to help share the collected wisdom of other parents, “who have been there and...
Feb 9, 2016 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media. Looking...
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