Nov 4, 2015 | Content marketing, CPG, Online video, Viral and buyrals
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global. The content arm, housed in Montreal, initially consists of three people. The so...
Nov 4, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt. Are we coming to your town? RT to find out! When we hit 500 RTs we'll...
Oct 27, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, France, UK, Unilever - Research, tips and news for marketers
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. The world’s second biggest ad spender behind P&G said its total ecommerce sales were growing at 40% compared to 20%...
Oct 21, 2015 | CPG, FMCG digital marketing food and beverages, France, Online video, Viral and buyrals
Burger King France have joined in the time-traveling hijinks today with a spoof video showcasing its ‘hover tray’. The spot introduces Burger King’s (fake) answer to crowded restaurants, the hovertray. The film opens on two men picking up their order in Burger...
Oct 19, 2015 | CPG, Unilever - Research, tips and news for marketers
Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds . The study by creative agency, Radley Yeldar, indicates that Unilever’s ‘Bight Future’ sustainability strategy made the biggest impact of all the...
Sep 21, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke. It's the cheers heard around the world! Tweet with #ShareaCoke to set a record for...
Sep 17, 2015 | CPG, Mobile
Snapchat has launched in-app purchases and new ‘lenses’ tool that adds smart animations to selfies, with Mountain Dew the first brand to sign up. The new Lenses feature is a selfie filter which recognises photos of the user’s face and applies animation to...
Sep 11, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive. The move comes as the FMCG giant announced several new targets Thursday including plans to increase spending on...
Sep 11, 2015 | Australia and New Zealand, CPG, FMCG digital marketing food and beverages, Marketing through gaming
Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones. Users will have to assemble it themselves, although this will only require scissors, a ‘butter...
Sep 9, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is offering its own restaurant delivery service to Prime members in Seattle, marking its first push into an increasingly crowded market for meal delivery. The new scheme will let Amazon customers order food from dozens of restaurants in the Seattle area using...
Sep 4, 2015 | CPG, FMCG digital marketing food and beverages, Social media
Following a high profile rejection from McDonald’s last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King’s idea of a mash-up burger for World Peace Day. After McDonald’s turned...
Aug 28, 2015 | Brazil, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer...
Aug 27, 2015 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality. The series of YouTube videos kicks off with the release of a manifesto video that defines the Selfmaker archetype – a guy who doesn’t just climb the...
Aug 26, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is testing a fast food delivery service in the US as part of its Prime Now membership, according to a news report. The Prime Now service has been available in several cities like Dallas, Chicago, Miami, Baltimore, offering one-hour delivery. According to...
Aug 26, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait… On a website dedicated...
Aug 19, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…...
Aug 4, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble is reducing the number of agencies it works with globally in PR, advertising and marketing, as the FMCG giant looks to improve spending efficiency across the business. P&G is shifting more of its ad budget to digital media where consumers...
Aug 3, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click. The adhesive one-touch buttons instantly order predetermined refills of detergent, paper towels, toilet paper, garbage bags,...
Jul 28, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations. My Magnum Experience: Strawberry Chocolate, Rose Petals & Honeycomb #MagnumLDN #CoventGarden...
Jul 17, 2015 | CPG, FMCG digital marketing food and beverages, India, Regulation, Social media, Twitter marketing
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital...
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