Oct 28, 2013 | CPG, E-commerce and E-retailing, Search engine marketing
The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by digital marketing agency, Greenlight. According to the report, queries...
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | CPG, Digital marketing skills, Online advertising
Less than 10 percent of senior UK marketers have full confidence in their own digital marketing skills [8%] or those of their teams [9%] Adobe research has found. In addition, over 50 percent of marketers in the UK are not testing campaigns or content, relying instead...
Oct 25, 2013 | CPG, Unilever - Research, tips and news for marketers
In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This...
Oct 16, 2013 | CPG, Mobile
Nike has launched a new version of its Fuelband device, as the sportswear brand looks to further expand into digital fitness. Watch this promo video from Nike below: Like the previous version, the new Nike+ FuelBand SE monitors a users activity throughout the day....
Oct 15, 2013 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Online advertising, Social media
Over a quarter of executives from around the world believe digital transformation is already a critical factor for their companies long-term survival, according to a new survey. The research, from MIT Sloan Management Reviewand Capgemini Consulting, also indicated...
Oct 11, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign. The winner will be given everything they need to live the Uni lifestyle including Pot...
Oct 10, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising
Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha. Watch this video presentation explaining how the tool works below; The partnership will see Heinz and Reckitt Benckiser use Future Ad Labs’...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 1, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Mary Berry, star of The Great British Bake Off, has launched her own iPhone and iPad app ready for the upcoming Christmas season. Published by Hachette’s Headline Publishing Group, the £1.99 app offers “15 of Mary Berry’s reliable, step-by-step festive...
Sep 27, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble’s global brand building officer Marc Pritchard caused a buzz at a recent conference, claiming that the term ‘digital marketing’ is dead, asserting that companies should forget about which medium is being used and focus on brand building...
Sep 26, 2013 | CPG, FMCG digital marketing food and beverages, India, Mobile, Unilever - Research, tips and news for marketers
Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia. Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative...
Sep 17, 2013 | CPG, E-commerce and E-retailing, Social media
This chart shows how much mums use social networks compared to average users. Discovering new products early on and keeping up with the news from a brand are the main reasons why mums choose to follow or ‘like’ brands on social media. Half of mums have...
Sep 17, 2013 | CPG
This chart shows how much more mums spend when compared to mums who are not on social networks. Mums look for recommendations of brands and products from other mums, and social media is increasingly their first port of call. 68% of mums use social media for brand and...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever’s Knorr has launched ‘Kitchen Academy’, an online portal championing its team of chefs while inviting members of the public to share their own culinary tips. The Academy introduces Knorr chefs Igor, Sebastien and Luigi, who will develop and share tips...
Sep 17, 2013 | CPG, Online advertising, Social media, Twitter marketing
Colgate has launched a new Twitter campaign ‘There’s Something in Your Tweet’, helping people alert people that they have food stuck in their teeth. The Canada-based campaign was created by Union Toronto, letting people send an anonymous alert via Twitter,...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 13, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
McDonald’s is experimenting with Near Field Communication with a new in-store mobile game that is activated when a user places their device on one of the tables. Targetted at children and dubbed ‘The Happy Table’, the technology is being tested in a McDonald’s in...
Sep 12, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Online grocery sales in the UK are set to double by 2018, driven by mobile useage, technology advances and more convenient delivery options from retailers, according to new research. The research, from consumer goods research group IGD, interviewed with more than...
