Jul 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
The UK’s top 5 food retailers have had mixed results from their mobile customers, with Just Eat and Tesco getting the most from smartphone users with 14% and 13% boosts in traffic respectively, according to new data. The chart above from comScore demonstrates that...
Jul 2, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With so many social media channels and tools available, which one is right for your brand’s campaign? From social commerce tools to crowd-sourcing platforms, the latest version of Brian Solis’ ‘Conversation Prism’ looks at the social media landscape from a marketers...
Jul 1, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Regulation, Social media
Facebook has removed display ads from pages showing adult content after two major UK advertisers suspended their ads on the social network. Marks & Spencer and Sky owner BSkyB informed Facebook that they had serious concerns about their names appearing next to...
Jul 1, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Pepsi Max worked with British magician to produce this head-scraching levitation stunt on top of a London double decker bus- getting nearly 3 million YouTube views and plenty of press attention in the process. See why it’s our video viral of the week here…...
Jun 28, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media
Facebook, Twitter and Pinterest are responsible for driving as many in-store purchases as they do from online retailers, according to new research. The study, from communication technology firm Vision Critical, also indicates that the various social networks affect...
Jun 27, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Apple’s Passbook feature, baked into all their phones since September last year, is providing a real competitive advantage to many retailers who are using it for location based marketing purposes particularly mobile coupons. Retailers are beginning to wake up to...
Jun 25, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research. The Visceral Business Social Food Study, commissioned by Visceral Business and conducted by...
Jun 25, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, India, Online video, Viral and buyrals
Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...
Jun 24, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, India
KFC India has launched its first ever digital only campaign, promoting its Krushers at net-savvy teenagers in the country. The fast food brand has launched the first ever ‘User Generated Graphic Novel’ in India, that allows consumers to input their pictures, names,...
Jun 21, 2013 | CPG, Online advertising, Unilever - Research, tips and news for marketers
London agency Bartle Bogle Hegarty has been awarded three of the UK’s five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK). Watch one of the campaign videos below: BBH’s...
Jun 21, 2013 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far. The film features a police sketch artist...
Jun 21, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…
Jun 21, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Mobile payments now account for 1 in 10 transactions at Starbuck, according to its Chief Financial Officer. Speaking at the Jefferies Global Consumer Conference, Troy Alstead, Starbucks’ chief financial officer and chief accounting officer, explaining how customers...
Jun 13, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing its surreal marketing efforts, Skittles’ latest YouTube video viral campaign lets viewers select items to smash- with bizarre results. See why it’s our video viral of the week below… The campaign, created by DDB Chicago, is part of the brand’s...
Jun 12, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
UK web users are twice as likely to respond to in-stream video ads than the global average, according to new research looking into online video ad trends. The study, from AdoTube, an in-stream video advertising specialist owned by Exponential Interactive, found that...
Jun 11, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Unilever - Research, tips and news for marketers
Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns. The deal will see eYeka’s online community of 250,000 creators work across Unilever’s brands to help create marketing...
Jun 11, 2013 | Argentina, Brazil, Chile, China, Colombia, Content marketing, CPG, E-commerce and E-retailing, India, Latin America, Mobile, Online advertising, Online video, Peru, Russia, South Africa
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...
Jun 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, India
Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time. Launched by Hindustan Coca-Cola , the company-owned bottling entity of the Atlanta-based...
Jun 7, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Unilever - Research, tips and news for marketers
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...
Jun 6, 2013 | CPG, E-commerce and E-retailing, Online advertising
Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking...
