The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.
Premium burger chain Five Guys is using Looker’s data platform to boost insights and decision making both inside and outside of store locations.
KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.
France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.
The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.
Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.
Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.
A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.
There’s a “privacy paradox” surrounding data collection for profit, where data needs to be used to enrich people’s experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.
Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.
UK online grocer Ocado has signed an exclusive partnership with America’s second-biggest supermarket chain.
Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.
L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.
Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.
Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.
Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure.
Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.
