Global gaming trends: Consumers spent $10bn on mobile games in first half of 2021
Consumers spent $10.32bn on mobile games in the first half of 2021 up from 23.88% from a similar period in 2020, according to new global data.
Does in-game advertising work? New research shows big uplift in purchase intent
In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations, according to new research.
Anzu and OpenX partner to bring programmatic in-game advertising to brands
In-game ad platform Anzu.io has struck a partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally.
Pocket money priorities: Kids spending more on games (and less on sweets)
The number of children who spend their cash on computer gaming has risen for three years in a row, and while sweets may still be the number one choice for their spending, gaming looks set to takeover, according to new research.
Twitch viewership up 36% compared to first months of pandemic
A comparison of different metrics shows that 2020 was not a fluke for video game streaming platform Twitch, with almost three billion more hours watched than last year.
Gaming trends: Boomers and Gen Z flip the tables when it comes to playing habits, but shop the same
Gen-Z and Boomers have remarkably different ways of playing, with Gen-Z using traditional consoles like PlayStations, while of Boomers use portable devices like smartphones, according to new research.
Carrefour rewards Fortnite players for (virtual) healthy eating
Carrefour has teamed up with Fortnite to launch Healthy Map, a level within the game that allows players to regain life only by eating healthy.
Decathlon UK launches World Premiere of Tennis Esports at flagship store
With the launch of Wimbledon this week, Decathlon has announced that their UK flagship store located in London Surrey Quays will present the world premiere of Tennis Esports in partnership with VR Motion Learning GmbH & Co KG, the largest sporting goods retailer in the world.
KitKat extends League of Legends esports sponsorship
Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.
Zynga buys Chartboost to bolster mobile advertising
Zynga has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform.
Casino Golden Nugget appoints Incubeta to drive online growth
Incubeta has been selected by Golden Nugget to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.
Kinguin transforms online customer experience with Google Recommendations AI
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
MediaCom launches new creative and gaming services for advertisers
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
Ecommerce apps: Mixing gaming and shopping boosts monetisation for big brands
Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.
Adverty teams with Oracle Moat to enhance measurement across in-game advertising platform
In-game advertising platform, Adverty has struck a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions.
Gaming trends: the rise of OAGs (Old Aged Gamers)
There is a booming generation of gamers is aged 55-64 which has experienced the biggest growth in gaming, rising by almost a third (32%) since 2018, according to new research.
Top apps in the world: lockdown creates surge in downloads
Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.
Adverty and mobile game developer Gold Town Games enter into strategic partnership
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
Mobile apps trends: Casual games dominate (but core games generate more revenue)
Games dominate the mobile apps business, especially when it comes to revenue, according to new research.
Facebook unveils VR wristband powered via ‘brain signals’
Facebook has revealed its plans for a wristband that will control its forthcoming augmented-reality glasses.
