Jun 7, 2017 | Marketing through gaming, Regulation
Google has created a new web-based game designed to teach the fundamentals of internet safety to children. The game, called “Interland”, forms part of a programme called Be Internet Awesome, developed in conjunction with online safety bodies such as ConnectSafely, the...
May 25, 2017 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, South Africa, Unilever - Research, tips and news for marketers
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...
May 19, 2017 | Marketing through gaming, Mobile, Online advertising, Search engine marketing, Social media
This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market. During the conference, the...
May 15, 2017 | Facebook marketing, Marketing through gaming
Facebook has stuck a deal with Blend Media, to produce a “creator community” of experts for its 360 videos. Blend Media is a tech platform that works with brands, agencies and publishers create 360-degree video projects. The deal means that Facebook can use...
May 12, 2017 | Marketing through gaming
London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business. Japan’s Softbank is backing Improbable in a funding round that values the business at more than $1bn. The deal...
May 5, 2017 | Content marketing, Facebook marketing, Marketing through gaming, Social media
Facebook’s award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects. Oculus launched “Story Studio” in early 2015, when it also premiered “Lost” as the...
Apr 27, 2017 | Marketing through gaming, Mobile
2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype?...
Apr 26, 2017 | Marketing through gaming, Mobile
This month, London hosted a ground-breaking Virtual Reality Show giving 10,000 attendees the opportunity to try out VR products and meet the top brands and innovators working in VR today. Our team went to investigate… Facebook are among the many companies that have...
Apr 20, 2017 | Marketing through gaming
The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity. The move follows a partnership between the Olympic Council of Asia and Alisports, the sporting arm of Chinese e-commerce giant...
Apr 11, 2017 | Marketing through gaming, Online advertising, Online video, Social media
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out. The promise of immersive storytelling with 360 video has led...
Apr 10, 2017 | Marketing through gaming, Online video
UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles. Xbox users now have access to 100+ TV channels, on demand and live – with no contract and on any device within the TVPlayer app. The TVPlayer Plus service...
Mar 31, 2017 | Facebook marketing, Marketing through gaming, Social media
Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes. Luckey has left Facebook just three years after...
Mar 30, 2017 | Marketing through gaming, Mobile
To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application. Revealed at this week’s Unpacked 2017 event,The VR content library will provide consumers with a library of VR...
Mar 24, 2017 | Marketing through gaming
The UK’s first virtual reality-powered game experience will launch in Leeds next month when a leading escape game company unveils the Hyper Reality Experience, the first in a series of centres to be launched in British cities. Hyper Reality Experience from Hyper...
Mar 20, 2017 | Marketing through gaming
Female gamers are more likely to have a gaming partner, with three quarters of male gamers feeling their partner spends more time on their consoles than on their relationship, according to a new study. The team at www.VoucherCodesPro.co.uk conducted the research as...
Mar 16, 2017 | Marketing through gaming, Mobile
The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research. The figures, from a report by Super Data, come below its previous expectations of $5.1bn in revenue for the year. The report indicates that...
Feb 10, 2017 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Unilever - Research, tips and news for marketers
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”. Snatch is a new mobile-gaming experience that puts players into a virtual treasure hunt where they grab and steal parcels – to win real prizes. The...
Feb 3, 2017 | Marketing through gaming, Mobile
Yahoo has announced the launch of Yahoo Sport Daily Fantasy in the UK, offering sports fans one-day and one-week fantasy contests for cash prizes. Available on desktop and via app, Yahoo Sport Daily Fantasy covers all top flight Premier League and Champions League...
Jan 24, 2017 | Facebook marketing, Marketing through gaming
Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream. The Kings Digital team partnered with 360fly to broadcast a behind the scenes look at the team’s entertainment squads, the Sacramento Kings Dancers and Dunk Team....
Jan 18, 2017 | Facebook marketing, Marketing through gaming, Social media, Viral and buyrals
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research. When Facebook rolled out its 360 videos in News Feed in 2015, it did so with the aim to “connect...
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