Nike sells digital trainers exclusively via Fortnite
Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.
London ‘top tech hub for overseas expansion’
London is the top destination for international tech companies looking to expand or setup an operation outside of their own country, according to new research.
The Love Island effect: Influencer ROI ‘is more theatre than reality’
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
European digital advertising sees fastest growth since 2011- IAB
European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.
Cannes Lions case studies: 7 winners to inspire creative marketing success
From Burger King trolling McDonalds with its ‘detour’ app to Nike taking political risks with ‘Dream Crazy’, the Cannes Lions awards celebrates the best and most daring creative work from the marketing industry. This year’s winners leveraged some of the most powerful components of best-in-class advertising. We’ve compiled our favourite campaigns to examine what worked… and what we learn from them.
Amazon launches StyleSnap: An AI personal fashion assistant
Amazon has introduced “StyleSnap”, a feature on its smartphone app that lets shoppers upload a picture of an outfit they like and get recommendations for similar items to buy.
Amazon plans to deliver by drone within months
Amazon is set to launch self-piloted drones capable of delivering packages to customers in 30 minutes or less in the coming months.
‘Sign in with Apple’: A new hurdle for location services?
Apple has launched a new “sign in with Apple” tool similar to those offered by Facebook and Google.
Mail.ru unveils gaming brand My.Games
Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.
‘Love Island fever’: How brands can cash in on second screen advertising
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
5G goes live in the UK: EE beats rivals to launch
EE has pipped its rivals to launch the first 5G network in the UK, offering ultra high speed internet connnection in London, Cardiff, Belfast, Edinburgh, Manchester and Birmingham from today.
Codemasters partners Bidstack for in-game advertising for new Grid title
Codemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid.
VR film helping people with dementia wins new D&AD award
The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.
Smart cities traffic solutions to more than double revenue in four year’s time- report
Smart city traffic technology solutions deployed to ease chronic congestion in cities will generate $4.4 billion in revenue in 2023, up from $2 billion in 2019, according to new research.
Honor takes on Apple and Samsung with high-spec phone for under £600
Huawei’s Honor brand has launched its latest phone series, the Honor 20, with high spec for a lower price, flying in the face of the current US blockade.
TV remains largest UK advertising channel for automotive brands
TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.
Google hits Huawei: Cuts off Android licence for future phones
Google is set to revoke Huawei’s access to its Android mobile operating system, dealing the Chinese company a major blow in accordance with US sanctions.
Instagram shuts down direct messaging app
Instagram is closing down its standalone Direct messaging app within the next month.
SEO trends: Page speed and new web tech boosts Google rankings
Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.
Case study: Astound Commerce helps Cotton Traders boost mobile conversion rate 24.8%
One of Britain’s most successful home-grown multi-channel retailers, Cotton Traders, has improved its mobile conversion rate and reduced checkout abandonment with a new ecommerce platform from digital commerce agency and systems integrator Astound Commerce.
