New gaming ad format streams audio content during play
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Fortnite sues Google and Apple over app store bans
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
US mobile and digital ad spend sees modest growth despite pandemic
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Huawei ramps up mobile experience partnerships with 5 brands, including Samsonite and Karcher
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
S4M and VIOOH team up to sync out-of home and mobile ads to in-store traffic
Drive-to-Store Platform S4M has formed global partnership with VIOOH, a planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.
5G delay in UK: Govt. to strip Huawei from network by 2027
In a major U-turn, the UK government has ordered all Huawei technology to be stripped out of the UK’s 5G network by 2027.
App Annie launches ‘Ascend’ to boost mobile advertising
Mobile data and analytics company App Annie has launched Ascend, a mobile performance suite that provides both app market data as well as advertising analytics.
Verizon Media launches “Brand Story” format for advertisers
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Location marketing case study: Bose links mobile and instore shopping experiences with smart local search
Bose stood out in local search results and increased offline revenue with a smart mobile campaign. This location marketing case study looks at how the sound equipment retailer boosted footfall by 50% and store sales by 56% with dynamically optimised local display ads.
Burger King partners TikTok for ‘Whopper Dance Challenge’
Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.
Global 5G adoption remains positive despite pandemic
While the current health crisis and economic uncertainty will have short-term impacts on 5G adoption, the future for 5G remains bright, according new research.
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Lockdown is changing mobile consumer behaviour, with brands such as Discord and Disney+ improving at the expense of Playstation and ITV, according to new research.
AppsFlyer and Facebook launch in-app measurement tool
Analytics firm AppsFlyer has developed a campaign-level in-app advertising measurement solution that will enable Facebook app developers to optimise their user acquisition strategy.
Nextdoor and Barclays launch ‘Get Local’ to help UK local businesses and communities
Local community based online forum Nextdoor and Barclays have formed a new partnership to connect people with local businesses.
Case study: Adidas uses WhatsApp to engage amateur football teams through ‘rent a player’ helpline as part of launch
Adidas found a smart way to get WhatsApp working in its marketing, by creating a hotline to help amateur football teams replace missing players at the last minute. And to build excitement, they added the chance of some global superstar talent. A brilliant social media stunt that hacked the model of WhatsApp.
O2 and Virgin Media merge to create £31bn telecoms giant
The owners of Virgin Media and O2 have confirmed a £31bn merger to create a new “national champion” to challenge BT and Sky in the UK.
First look: NHS COVID-19 tracing app put to the test
The UK is currently testing its COVID-19 tracing app on the Isle of Wight, a vital tool to help stem the spread of the virus. But is it effective? Does it stay on in the background? Does it stop false reporting? Technology and message recovery service Reincubate were able to get an early view into the app ahead of it going live in the UK.
Global media trends: Ad price deflation hits all channels (except digital)
The COVID-19 pandemic has led to global ad prices falling across all media channels except digital video and display, according to new research.
Apple sees profits slip but sales grow
Apple has seen profits slip slightly but sales grow amid the spread of COVID-19, and promised investors billions more in stock repurchases and dividends.
NHS contact tracing app ‘can be a success if linked to testing’ – study
It is possible to implement a privacy-respecting contact tracing app that can achieve widespread adoption in the UK, but only if the NHS, rather than the government, run it, researchers at Cass Business School have found.
