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Top six Valentine’s Day ads for 2022

Feb 6, 2022 | FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Social media, UK, USA

Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist.

Valentine’s seasonal marketing campaign: Teleflora embraces the power of female compliments (USA)

Feb 6, 2022 | Ads, CPG, FMCG digital marketing, Marketing Case Studies, Online advertising, PR, Social, USA, Video

A big creative idea, built on a powerful insight that got people engaged and talking. Telefora boosted front-of-mind awareness, just at the critical moment in the year.

Valentine’s seasonal marketing campaign: Cadbury 5 Star offers escape for singles (India)

Feb 1, 2022 | CPG, Digital intelligence, FMCG digital marketing, Marketing Case Studies, Online advertising, PR, Social, Video

A powerful idea that brought a brand not connected with romance into the heart of the Valentine’s Day conversation – with a competition that delivered humor and drove talkability.

2021 Halloween: digital marketing campaigns we loved this year

Oct 26, 2021 | Ads, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Social

Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.

After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.

Ad regulation: Which brands breached advertising rules the most?

Aug 20, 2021 | Content marketing, Online advertising, Regulation

Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.

Are current recruitment methods out of date? 85% of businesses ‘need to improve process’

Aug 18, 2021 | Online advertising, Skills

The future of work is here, but UK businesses aren’t best prepared to recruit for it, with 85% of UK businesses needing to critically improve recruitment processes, according to new research.

Huel hires Contentsqaure for digital innovation push

Aug 18, 2021 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising

Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.

Reddit continues commercial expansion in UK and EMEA with key sales hires

Aug 17, 2021 | Ad tech, Online advertising, Social

Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.

AdBlock firm eyeo launches Trestle to connect brands to ‘hard to reach users’

Aug 17, 2021 | Ad tech, Online advertising

Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.

Toluna adds new automated methodologies to ‘Start’ platfrom

Aug 16, 2021 | Ad tech

Consumer insights firm Toluna has added a range of new methodologies available within the company’s Toluna Start platform.

Fiverr and Wix team up for new training scheme for people with disabilities

Aug 12, 2021 | Online advertising

Fiverr and Wix are teaming up to provide a program where experts from Wix will train people with disabilities to build accessible websites.

Taboola partners Awin to boost publisher traffic acquisition strategies

Aug 12, 2021 | Online advertising

Native ad network Taboola has announced a new partnership with global affiliate marketing network, Awin, to assist publishers in exploring traffic and diversifying their traffic acquisition strategies.

SEEN launches beauty recycling scheme

Aug 12, 2021 | Online advertising

Beauty communications agency SEEN Group has launched an industry-first beauty products and packing recycling scheme for media and beauty influencers.

Flashtalking partners TVSquared for incremental reach on converged TV campaigns

Aug 12, 2021 | Ad tech, Content marketing, Online advertising, Online video

Omnichannel ad management platform Flashtalking is joining forces with leading measurement and attribution company TVSquared to provide real-time, household-level insights for marketers – giving them incremental reach across their converged TV campaigns.

Takumi acquires media buying agency Unieed

Aug 11, 2021 | Content marketing, Instagram, Online advertising, Social

Influencer marketing platform firm Takumi has bought Unieed, a content and strategic media-buying agency that specialises in content-driven campaigns working with leading outdoor and cycling brands.

Companies ‘investing less in paid search ads across the majority of industries’

Aug 10, 2021 | Online advertising, Paid search, Search

Online media, higher education, and automotive industries are slowly pulling away from Google Ads and moving to other marketing channels, according to new research.

Global ad spend up 50% on Facebook and Instagram

Aug 10, 2021 | Facebook marketing, Instagram, Online advertising

Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.

OREO teams up with Global to launch #BackToLive music event campaign

Aug 10, 2021 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising

OREO is teaming up with media group Global to host an exclusive live music event in London; The Capital Weekender Live with OREO.

IAS teams with The Global Disinformation Index to transform how brands avoid misinformation

Aug 4, 2021 | Content marketing, Online advertising, Regulation

Integral Ad Science (IAS) has announced a new partnership with The Global Disinformation Index (GDI) to transform how brands can avoid misinformation.

DoubleVerify boosts brand safety tool for advertisers on YouTube

Aug 4, 2021 | Ad tech, Content marketing, Online advertising, Online video

DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.

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