Integral Ad Science buys Amino Payments
Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.
Salesforce launches loyalty management tools
Salesforce has launched Loyalty Management a new product for companies in any industry to deliver agile and integrated customer loyalty programs.
Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.
DoubleVerify launches ‘Brand Suitability Tiers’ to link advertisers and publishers
Marketing measurement platform DoubleVerify has made its Brand Suitability Tiers tool generally available for advertisers and publishers.
Interview with Chris Evans: the man who created email and online advertising
How would you feel if you sold your first company out of college at the age of 28 for a cool $500 million? Chris Evans (no, not Captain America) did just that, by creating the first email system for public use, and monetising online advertising. Chris Evans spoke on podcast the Web Masters, discussing how he got to create these companies.
InMoment buys digital feedback firm Wootric
Customer experience management firm InMoment has acquired Wootric to provide businesses new tools to speed their transformation to digital.
Pinterest launches new ad tools for car enthusiasts
Pinterest has launched a range of new ad solutions for marketers targeting the popular auto sector of its social media scrapbooking platform.
Martin Sorrell’s S4Capital buys Decoded and Metric Theory to boost digital advertising
Former WPP founder Sir Martin Sorrell’s S4Capital has bought two new businesses as the advertising mogul looks to continue growing his new agency.
Reddit to provide third party verification around ad views with Moat collaboration
Reddit and Oracle Data Cloud have teamed up to provide independent, third-party verification around Reddit ad views.
Future Launches first-party ‘cookie-less’ audience data platform
Media platfrom Future plc has launched a first-party audience data platform that will let marketers to reach high-intent audience segments as the industry moves away from reliance on third-party cookies.
Kenshoo buys Signals Analytics to boost AI-powered marketing measurement
Kenshoo is to buy Signals Analytics, a pioneer in AI-powered analytics for market intelligence.
21 social media data points for 2021: Pinterest is the secret social star
Pinterest is secretly the fastest growing platform in revenue, while ecommerce spending on Facebook grew 57% this year, according to new stats looking at the biggest social media marketing trends to expect in 2021.
Which features make customers trust websites enough to make a purchase?
Familiar payment methods are the most trustworthy feature of a website, with 77% of customers agreeing, while spelling errors and pop-up adverts are the most untrustworthy, according to new research.
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.
State of Digital Happiness: Only 15% of consumers are happy shopping online
Despite customer experience being the key battleground for brands, only 15% of consumers are happy with their online shopping experiences, according to new research.
Odd news: the weirdest digital stories of 2020
From the AI journalists to palm reading payments, technology took us in some strange directions during 2020. In this special article, we celebrate the 10 weirdest news stories of the year.
Programmatic and data firms Crimtan and Adara partner up to boost customer acquisition
Programmatic and data giants Crimtan and Adara have struck a partnership to combine Adara’s global identities, with Crimtan’s intelligent lifecycle marketing capabilities.
Black Friday saw retailers ‘capitalising on publicly available data more than ever before’
Retailers are recognising more than ever before the need to leverage data in order to gain a better understanding of customer and competitor trends, according to new research.
Global ecommerce ad spend: Google outstrips Facebook in 2020
Google has by far outstripped Facebook in the race for ecommerce ad spend growth in 2020, according to new research.
Joe Wicks, KSI and Sherrie Silver join YouTube for talent showcase ‘The Rise’
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
