Top six Valentine’s Day ads for 2022
Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist.
Valentine’s seasonal marketing campaign: Teleflora embraces the power of female compliments (USA)
A big creative idea, built on a powerful insight that got people engaged and talking. Telefora boosted front-of-mind awareness, just at the critical moment in the year.
Valentine’s seasonal marketing campaign: Cadbury 5 Star offers escape for singles (India)
A powerful idea that brought a brand not connected with romance into the heart of the Valentine’s Day conversation – with a competition that delivered humor and drove talkability.
Ad regulation: Which brands breached advertising rules the most?
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
Are current recruitment methods out of date? 85% of businesses ‘need to improve process’
The future of work is here, but UK businesses aren’t best prepared to recruit for it, with 85% of UK businesses needing to critically improve recruitment processes, according to new research.
Huel hires Contentsqaure for digital innovation push
Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.
Reddit continues commercial expansion in UK and EMEA with key sales hires
Almost one year on from launching in the UK, Reddit is continuing to scale its Advertising Business in the UK and EMEA, today announcing several key Sales leadership hires to accelerate growth across the region.
AdBlock firm eyeo launches Trestle to connect brands to ‘hard to reach users’
Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.
Fiverr and Wix team up for new training scheme for people with disabilities
Fiverr and Wix are teaming up to provide a program where experts from Wix will train people with disabilities to build accessible websites.
Taboola partners Awin to boost publisher traffic acquisition strategies
Native ad network Taboola has announced a new partnership with global affiliate marketing network, Awin, to assist publishers in exploring traffic and diversifying their traffic acquisition strategies.
SEEN launches beauty recycling scheme
Beauty communications agency SEEN Group has launched an industry-first beauty products and packing recycling scheme for media and beauty influencers.
Flashtalking partners TVSquared for incremental reach on converged TV campaigns
Omnichannel ad management platform Flashtalking is joining forces with leading measurement and attribution company TVSquared to provide real-time, household-level insights for marketers – giving them incremental reach across their converged TV campaigns.
Takumi acquires media buying agency Unieed
Influencer marketing platform firm Takumi has bought Unieed, a content and strategic media-buying agency that specialises in content-driven campaigns working with leading outdoor and cycling brands.
Companies ‘investing less in paid search ads across the majority of industries’
Online media, higher education, and automotive industries are slowly pulling away from Google Ads and moving to other marketing channels, according to new research.
Global ad spend up 50% on Facebook and Instagram
Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.
OREO teams up with Global to launch #BackToLive music event campaign
OREO is teaming up with media group Global to host an exclusive live music event in London; The Capital Weekender Live with OREO.
IAS teams with The Global Disinformation Index to transform how brands avoid misinformation
Integral Ad Science (IAS) has announced a new partnership with The Global Disinformation Index (GDI) to transform how brands can avoid misinformation.
DoubleVerify boosts brand safety tool for advertisers on YouTube
DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.
AA/WARC: UK adspend ‘to grow at fastest-ever recorded rate’
UK adspend will grow by 18.2% this year to reach a total of £27.7bn, by far the highest growth on record after the Covid-19 pandemic caused the market to plummet last year, according to new data.
Digital skills gap widens: 71% of workers say pandemic ‘made data skills more important’
Data skills are considered more important than ever in business, but only 23% of European workers deliver business value from data, according to new research.
