People will tolerate a brand they love making twice as many mistakes as any other before taking their custom elsewhere, according to new research looking into the top 10 most loved brands by marketers, and what sets them apart from the rest.
78% of digital publishers view advertising revenue growth as a high strategic priority across the next year – a dynamic shift from the previous quarter, where no respondents cited it as high priority.
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
London, Lisbon, Milan, Bordeaux, Burgas and Warsaw have triggered investment of €250 million (£218..8 million) in smart technologies as part of the Sharing Cities programme, led by the Mayor of London.
Google has retained its top spot in the UK, while Amazon.co.uk grew 40% in traffic in 2020 alone compared to the previous year, according to new research looking at the most popular web domains in the UK.
Just two-thirds of marketers (67%) rate their organisation’s level of data quality as at least good compared to industry best practice, according to new data.
Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research.
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.
Dennis Publishing is using LiveRamp’s Authenticated Traffic Solution (ATS) to provide marketers with tools to deliver personalised and relevant messages to the publishing giant’s 50 million unique monthly users across its portfolio of over 30 brands including Kiplinger, The Week and Auto Express.
Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.
68% of Brits lack confidence in public authorities’ ability to securely oversee their personal data, according to new Europe-wide data.
Episerver has rebranded to Optimizely following its acquisition of the delivery and experimentation company last year.
With a year until, Google eliminate third-party cookies from its popular Chrome browser,75% of companies globally are worried about tracking cookies, but in the UK a massive 90% are not ready for life without third-party cookies, according to new research.
Facebook’s fourth quarter earnings were better than expected against a backdrop of growing political and regulatory challenges — but cited “significant uncertainty” as a problem for its massive ad revenue-generating machine.
While digital video ad spend is dramatically increasing in the UK, 41% of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption, according to new research.
AdInMo, a mobile InGamePlay brand advertising platform, has struck a partnership with global mobile advertising giant InMobi.
‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
The media and marketing sectors will fuel growth in mergers and acquisitions over the next year, as and ‘future-proofing’ will drive the agenda for businesses following the challenges of 2020, according to new global research.
Organisations need to bring together tech, data, CRM and analytics capabilities combined with digital transformation to boost success in 2021, according to new research looking into customer experience trends.
