Jun 2, 2015 | Mobile, Online advertising, Social media
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research. The study, from ad tech firm Videology (videologygroup.com) indicates that the total...
May 29, 2015 | E-commerce and E-retailing, Online advertising, Search engine marketing
Google is adding a buy button to search results, letting shoppers purchase products directly without having to visit a separate site. The new feature was introduced at Google’s I/O developer a conference in California, in an attempt to counter the threat of Amazon,...
May 29, 2015 | Online advertising
Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research. The biggest hurdles and key...
May 29, 2015 | Online advertising
Arabic online travel site Batuta has secured a $2.5 million Series A investment round led by Siraj Palestine Fund I Founded in December 2012 by Amir Ounallah and Kamil Silbaq, Batuta has quickly become a popular source for travel information in Arabic, attracting more...
May 28, 2015 | CPG, Online advertising, Online video, Regulation, Social media
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. The video from Ruth Crilly features the model using a number of Max Factor products...
May 27, 2015 | Marketing through gaming, Online advertising, Online video, Social media, Twitter marketing
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical. Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck It’s the first time a broadcaster in the UK...
May 26, 2015 | Online advertising
Toyota Europe has completed the roll-out of a new pan-European, customer-centric website, developed, by Amaze. The roll-out began in June 2014 – with the French site going live first, to tie-in with the launch of the new Aygo model – and culminated with Toyota’s...
May 22, 2015 | E-commerce and E-retailing, Online advertising, Online video
YouTube is adding product listing ads to retailers’ video ads with TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos. The ads are powered by an integration with Google Merchant Center, delivered in cards...
May 22, 2015 | Online advertising, Social media, Twitter marketing
Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view. The new ad scheme, called objective-based campaigns,lets advertisers pay only for...
May 21, 2015 | E-commerce and E-retailing, Online advertising
Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research. The Teradata study into top 50 UK online retailers reveals need for more insight-driven personalised communications. Key...
May 21, 2015 | Online advertising, Online video
When it comes to ensuring a video is viewed online, player size and position are some of the biggest factors, according to new research from Google. Viewable video impressions are always top of mind for agencies and advertisers. This infographic explores the 5 factors...
May 19, 2015 | Online advertising
To celebrate a change in renting laws in the UK, Airbnb has sent a floating house onto the Thames … and customers have a chance to get on board. Designed by TBWA creative directors Steve Tidball and Nick Tidball, the property will be travelling up and down the Thames...
May 15, 2015 | China, Mobile, Online advertising, Online video, Social media
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below… Every Fashion Week, labels...
May 14, 2015 | France, Online advertising, UK
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research. The study, from Eptica, found that...
May 12, 2015 | Email marketing, Online advertising
With average ROI for email campaigns rising 53% to £38 for every £1 spent in 2014, the Direct Marketing Association looks at how email’s performance is improving. Some striking figures from this year: • 18% of respondents saw an ROI of more than £70. • Delivery rates,...
May 12, 2015 | Content marketing, Mobile, Online advertising, Online video, USA
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market. The deal also includes websites such as the Huffington Post, Techcrunch, Engadget, Makers and...
May 12, 2015 | Content marketing, Online advertising
Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue. The publisher of People, Sports Illustrated and its namesake title saw print-ad revenue, still its dominant income source, fall 12% year-over-year....
May 12, 2015 | Marketing through gaming, Mobile, Online advertising, Online video, Social media
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research. The study, from Microsoft, indicates that consumers’ attention spans are evolving in response to the rise of...
May 11, 2015 | Online advertising, Online video
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red. Pandora Cosmopolitan from Celtra on Vimeo. The ads have so far proved hugely successful...
May 7, 2015 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. UK election: Labour ‘would benefit most from online votes’ Labour would be the party to benefit most from online voting and compulsory voting in the 2015 UK General Election,...
