Sep 29, 2014 | CPG, Online advertising, Online video
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Regulation, Unilever - Research, tips and news for marketers
Top food and beverages firms, including Mondelez, Unilever and McDonald’s, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing. The...
Sep 26, 2014 | CPG, Mobile, Online advertising, Unilever - Research, tips and news for marketers
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption. The global planning tool developed by mobile marketing agency Joule, created to The mFluence tool,...
Sep 26, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below. The new YouTube ad,...
Sep 24, 2014 | E-commerce and E-retailing, Online advertising
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format. eBay’s app has notched up 260m global downloads so far, representing a huge, highly engaged market that has...
Sep 24, 2014 | Mobile, Online advertising
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m. The acquisition follows Baltimore-based Millennial Media’s acquisition of ad tech company Jumptap in August in a deal that was worth more than $200m at the time. Nexage had...
Sep 23, 2014 | Facebook marketing, Mobile, Online advertising, Social media
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group. Seven brands managed by Omnicom Media Group agencies Manning Gottlieb OMD, OMD, and PHD have become the first to roll out ads in users’...
Sep 19, 2014 | Online advertising
IBM has expanded its Watson supercomputer with a new ‘freemium’ analytics service that lets businesses make use of the high powered machine. Watson became famous for winning the game show Jeapoardy and is even credited for solving agricultural and famine relief...
Sep 18, 2014 | Online advertising
Here are the top digital marketing data and case studies that caught our eye. Nearly half of teens using Snapchat Nearly half of all teens aged 16-19 are using snapchat across a number of major western markets, according to new research. Paid social ads ‘convert more...
Sep 18, 2014 | Online advertising, Online video
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research. The study, from Adap.tv’s fifth-annual 2014 US Video State of Industry report, quizzed more than 350 media...
Sep 17, 2014 | Email marketing, Online advertising
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new...
Sep 17, 2014 | Online advertising
Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research. The study, from Hotwire, demonstrates that marketeers now rank planning future...
Sep 16, 2014 | Online advertising, Online video
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research. The study, from Brightcove, questioned...
Sep 15, 2014 | France, Germany, Mobile, Online advertising, Online video, UK
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from...
Sep 15, 2014 | Online advertising
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts. Dubbed the Publicis Groupe Always-On Platform, it lets agencies create engaging...
Sep 12, 2014 | Email marketing, Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall. The research, conducted in the first quarter of 2014 by...
Sep 12, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below… By tweeting @Walkers_busstop, along...
Sep 11, 2014 | Online advertising, Online video, Social media
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report. The ‘Adblocking Goes Mainstream’ report, from PageFair and Adobe, said the number of people who utilised this...
Sep 10, 2014 | Online advertising, Online video
Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content. Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video...
Sep 8, 2014 | Online advertising, Search engine marketing
Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords. The new ‘Callouts’ extension for AdWords is intended to work alongside other extensions,...
