Sep 8, 2014 | E-commerce and E-retailing, Online advertising
Businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research. The study, from OC&C Strategy Consultants...
Sep 5, 2014 | Online advertising
When it comes to agency pitches, most brands would like to see Carat and Mindshare on their list, according to a new survey looking into the perceptions of some of the biggest players in the ad industry.
Sep 3, 2014 | Online advertising, Search engine marketing
It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll. This year’s International Media Image Survey (I-MIS) Media Owner...
Sep 1, 2014 | Content marketing, Online advertising
Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange. This will enable advertisers and their agencies to reach Future’s audiences around the world via a single advertising...
Sep 1, 2014 | Mobile, Online advertising
The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will...
Aug 29, 2014 | Mobile, Online advertising
As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads. Watch this...
Aug 28, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing
Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector. The ‘Amazon Sponsored Links’ service...
Aug 28, 2014 | Facebook marketing, Mobile, Online advertising
Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G. The news comes as mobile advertising grew to 62% of all...
Aug 27, 2014 | Facebook marketing, Online advertising
Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand. Tech news site The Information reports that Facebook is investing more resources into Atlas, the ad server Facebook...
Aug 22, 2014 | Facebook marketing, Online advertising, Social media
Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ News Feeds, as the social network continues to steer brands towards paid ads. Under the new scheme, ads from a page that a person is not connected to (e.g. users who...
Aug 22, 2014 | Online advertising
Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers. The study, from Exact target and Forrester Consulting , is based on 121 American digital marketers,...
Aug 22, 2014 | Content marketing, Online advertising
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform. With 175 million monthly listeners, SoundCloud is the second biggest streaming music service in the world behind YouTube. SoundCloud does not pay...
Aug 21, 2014 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays. The brand, known as Lynx in the UK, released two...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Aug 19, 2014 | CPG, Digital marketing skills, Mobile, Online advertising
This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs....
Aug 19, 2014 | Online advertising
This chart shows the uplift in spend for marketing channels since 2013. Marketers are spending more on mobile, with spend on the channel rising 109% from 2013. Social spend made a gain of 20% but was not as attractive to marketers as video advertising which made a...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | Germany, Online advertising, Viral and buyrals
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the...
Aug 15, 2014 | Content marketing, Online advertising
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%). Watch this recent roundtable event hosted by Vibrant Media discussing native ads below: However,...
