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Marketers list biggest challenges for 2021: Diversity, Covid recovery and ethical data

Jan 18, 2021 | Content marketing, Online advertising, Skills, UK

Diversity and inclusion has been cited by senior professionals as the data and marketing industry’s biggest challenge, according to the Data & Marketing Association’s (DMA) latest research,

Only 42% of marketers understand what “headless” means

Jan 18, 2021 | Content marketing, Online advertising

Less than half (42%) of marketers are confident in their understanding of the term “headless CMS”, according to new research.

Lotame boosts cookie-less targeting tools with new ad partnerships

Jan 15, 2021 | Ad tech, Online advertising

Lotame has announced Magnite, Sovrn and Eyeota will support its Lotame Panorama ID, a global, people-based, privacy-compliant and interoperable identity solution for a cookieless web.

Alteryx partners Snowflake to automate analytics and data science in the cloud

Jan 15, 2021 | Ad tech, Online advertising

Publicly listed analytics firm Alteryx has struck a partnership with cloud-based data firm Snowflake.

Poq partners with AppsFlyer to boost mobile marketing analytics

Jan 15, 2021 | Ad tech, Online advertising

Native SaaS retail mobile app platform, Poq has announced the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.

Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger

Jan 14, 2021 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals

Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.

Integral Ad Science buys Amino Payments

Jan 14, 2021 | Ad tech, Online advertising

Digital ad verification platform Integral Ad Science (IAS), has acquired Amino Payments, a leading provider of programmatic advertising transparency.

Explorer Ben Saunders – North Pole

Jan 14, 2021 | Content marketing, Lessons of lockdown, Online advertising, Skills

World record polar explorer talks about lessons learnt on the ice, including humility, managing resources, battling unknowns, and controlling the controllables.

Foods leader Debora van der Zee–Denekamp – Benelux

Jan 14, 2021 | Content marketing, CPG, E-commerce and E-retailing, Lessons of lockdown, Marketing transformation, Online advertising, Skills

Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.

Regional marketer Sudeep Chatterjee – Myanmar

Jan 14, 2021 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Lessons of lockdown, Online advertising, Skills

Associated British Foods’ regional marketing leader on agency thinking, new ways of working, ‘terrinovative’ thinking, and maintaining speed of planning and execution.

The Hairy Bikers launch global ecommerce website with ESG and Visualsoft

Jan 13, 2021 | E-commerce and E-retailing, Online advertising, UK

The Hairy Bikers have announced the launch of their new ecommerce site as a one-stop shop for all Hairy Bikers kitchenware merchandise, such as pots, pans and cookbooks.

Royal London Asset Management boost website with Kin + Carta Connect

Jan 13, 2021 | Online advertising

Kin + Carta Connect has developed a new website for RLAM, the Asset Management arm of the UK’s largest mutual insurer Royal London.

Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic

Jan 12, 2021 | Ad tech, Email marketing, Online advertising

The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.

DoubleVerify launches ‘Brand Suitability Tiers’ to link advertisers and publishers

Jan 11, 2021 | Ad tech, Online advertising

Marketing measurement platform DoubleVerify has made its Brand Suitability Tiers tool generally available for advertisers and publishers.

Interview with Chris Evans: the man who created email and online advertising

Jan 8, 2021 | Ad tech, Email marketing, Online advertising

How would you feel if you sold your first company out of college at the age of 28 for a cool $500 million? Chris Evans (no, not Captain America) did just that, by creating the first email system for public use, and monetising online advertising. Chris Evans spoke on podcast the Web Masters, discussing how he got to create these companies.

Three to sponsor ‘Gogglebox’ in major new partnership

Jan 8, 2021 | Content marketing, Online advertising, Online video

Mobile network Three is the new sponsor of the highly successful Channel 4 series, Gogglebox after a competitive pitch process.

InMoment buys digital feedback firm Wootric

Jan 6, 2021 | Ad tech, Online advertising

Customer experience management firm InMoment has acquired Wootric to provide businesses new tools to speed their transformation to digital.

Pinterest launches new ad tools for car enthusiasts

Jan 5, 2021 | Ad tech, Content marketing, Motoring, Online advertising

Pinterest has launched a range of new ad solutions for marketers targeting the popular auto sector of its social media scrapbooking platform.

Match launches new year campaign ‘Start Something Real’

Jan 5, 2021 | Content marketing, Online advertising

Online dating platform Match has launched a new campaign, which aims to showcase a couple’s first moments, demonstrating that commitment is there right from the very start.

Martin Sorrell’s S4Capital buys Decoded and Metric Theory to boost digital advertising

Jan 4, 2021 | Ad tech, Online advertising

Former WPP founder Sir Martin Sorrell’s S4Capital has bought two new businesses as the advertising mogul looks to continue growing his new agency.

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