Jun 12, 2014 | Mobile, Online advertising
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space. Amobee was itself bought by Singapore’s main carrier SingTel two years ago for $321 million and was formed back in 2005. The...
Jun 11, 2014 | Online advertising, Online video
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space. The exchange will be called Google Partner Select and will focus on ads in high-quality videos such as TV...
Jun 11, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report. Advertising Age reported that...
Jun 10, 2014 | Australia and New Zealand, Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. The service, which has over 200 million users...
Jun 9, 2014 | Mobile, Online advertising, Online video, Social media
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans. Key...
Jun 5, 2014 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...
Jun 4, 2014 | Argentina, Brazil, China, Content marketing, Facebook marketing, India, Latin America, Mexico, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, UK, USA
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
May 30, 2014 | Online advertising, Online video, Social media
Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly. Coca-Cola, the first affiliated brand to appear in the listing, accounted for...
May 30, 2014 | Online advertising
What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the top...
May 29, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and case studies that caught our eye. Mary Meeker’s digital trends: Just 1% of global data being analysed While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the...
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 28, 2014 | Online advertising, Regulation
Online ads for Mercedes were seen more often by fraudster robots than humans, according to a new report. The Financial Times reports that the Mercedes-Benz ads were accidentally placed on to fraudulent websites by Rocket Fuel, a Nasdaq-listed ad technology company...
May 28, 2014 | Germany, Online advertising, UK
The Financial Times is testing a new time-based system on online ad sales, as the news site looks to boost its appeal to advertisers. Under the new scheme, the publisher will measure inventory cost using a currency of ad time rather than ad space. The FT has been...
May 27, 2014 | Mobile, Online advertising
The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report. The study, from Newsworks‘, tracked 20 campaigns on...
May 23, 2014 | Online advertising, Regulation, UK
Nearly four in five (78%) of UK advertisers have no insight into how many of their ad impressions could be fraudulent, despite admitting that traffic generated by bots is costing them money. In the study carried out by Project Sunblock, senior marketing decision...
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 22, 2014 | Content marketing, Online advertising
Yahoo has updates its native ad options for marketers with a new format ‘Yahoo Stream Ads’ across a number of its Yahoo properties in Europe and beyond. Yahoo Stream Ads are marked as ads, but seamlessly integrated with the content of a page, and are...
May 22, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising
At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE. The study matched Facebook usage and EE data over the...
May 22, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, UK
To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll. The campaign, Wych Brew Are You? encourages fans...
May 22, 2014 | Online advertising, Social media
The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest. The integration lets marketers view Pinterest analytics data directly within the...
