May 20, 2014 | Online advertising, UK
This chart shows the percent change in advertising expenditure in the UK between 2012 and 2013. Not surprisingly internet ad spend grew the most over the period with a 15.6% Increase. Print titles all saw a decrease In their ability to attract advertisers money....
May 20, 2014 | Online advertising, UK
This chart shows the ad expenditure per sector In the UK for 2013 In millions of pounds. Internet adspend Is the highest by far out of all sectors with £6,300m spent in 2013, of this about a sixth (£1,032m) was taken up by mobile advertising. Internet advertising far...
May 19, 2014 | Online advertising
This chart shows the investments made in Turkish Lira (millions) in different digital advertising formats. The majority of investment is going towards keyword based advertising with over 401 million Turkish Lira being spent in 2013. In-game advertising is yet to take...
May 16, 2014 | Facebook marketing, Online advertising, Social media
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed. Ahead of the World Cup, which kicks off on 12th June 2014 in Brazil, Facebook has released a number of stats...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research. The Kantar Worldpanel’s Brand Footprint study looked at the 50 ‘most chosen’ global FMCG...
May 14, 2014 | Online advertising, UK
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd. Marketing...
May 14, 2014 | Online advertising, Regulation
The European Court of Justice this week ruled in favour of the ‘right to be forgotten’ online. In a case against Google Spain, the court found that the search engine must grant access to and delete “inadequate, irrelevant or no longer relevant, or...
May 14, 2014 | Online advertising
Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen. With an index score of 96 in the first quarter—the highest level since first-quarter 2007, that...
May 13, 2014 | Content marketing, Online advertising
Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser. Firefox displays nine boxes or “tiles” showing screenshots of the websites visited most often by the...
May 12, 2014 | Brazil, China, Online advertising
Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data. The figures, from ZenithOptimedia, rely on a definition of media revenue as “all revenues deriving from businesses that...
May 12, 2014 | France, Online advertising
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed. The traditional advertising industry has seen big changes is recent years and is now having...
May 12, 2014 | E-commerce and E-retailing, Online advertising
Gardening is often a seasonal past time- and not often associated with ‘digital’ media. But even those with green fingers are going digital- with some interesting results for marketers. Stephanie Keller, TGI, Marketing Executive and Media Analyst looks at how online...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 8, 2014 | China, India, Latin America, Online advertising
The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research. The United Nations International Telecommunications Union said the figures will equate to around 40 per cent of the world’s...
May 7, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online. Watch the promo video here: Launched back in 2004, the campaign was set up to promote...
May 7, 2014 | Facebook marketing, Online advertising, Social media
Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research. The study, carried out by agency Laundry Service, measured the performance of its campaigns using “organic” Instagram-style...
May 6, 2014 | Mobile, Online advertising
Tinder is set to include ads for the first time, as IAC’s popular dating app looks to capitalise on the boom in mobile matchmaking, according to a news report. The free dating app lets users browse profiles of people near them, swiping left to reject them and right to...
May 6, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. The analysis of the fortunes of some of the world’s most famous brands by brand research company Millward...
May 6, 2014 | Content marketing, Online advertising, Online video
AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres. The shows will span topics from family and comedy to business and technology,...
