May 2, 2014 | Online advertising, Regulation
The Digital Advertising Alliance is planning to offer a single-click “browser choice” option for consumers to opt out of some data tracking online, according to a news report. According to AdWeek the Digital Advertising Alliance will soon unveil a ‘Do Not...
May 2, 2014 | Online advertising, UK
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online. The kitemarks have been awarded by the UK’s Joint Industry...
May 1, 2014 | Online advertising, Social media, Twitter marketing
Shares in Twitter dropped to their lowest levels since the company’s stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m. View this video from Bloomberg discussing Twitter’s...
May 1, 2014 | Online advertising
The digital marketing communication industry in Turkey continued its double digital growth, with a 24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend. IAB Turkey AdEx-TR 2013 Report highlights include; • Total digital advertising investments which include...
Apr 29, 2014 | Mobile, Online advertising, UK
Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc. Key findings from the report include: • Mobile will remain the fastest growing ad medium through 2015,...
Apr 28, 2014 | Online advertising
This chart shows how the growth in digital marketing has changed the the Importance of responsibilities within marketing teams globally.The highest change has come to greater revenue growth responsibility, with 53% of marketers surveyed saying that their team is more...
Apr 28, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing, UK
This chart shows the % of UK consumers’ likelihood to purchase a new product when it is recommended by different sources. Recommendations from friends and family are the most effective in convincing UK consumers to purchase products with 68% of those surveyed...
Apr 28, 2014 | Online advertising, Online video
AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone. The deal will include content from AOL’s new ‘On’ video platform, which launched in March. Branded...
Apr 28, 2014 | Online advertising, Search engine marketing
The study, from Criteo, found that on average across all industries, 65 per cent of the consumers recruited through performance display did not click on paid search ads. Searchers who click on performance display ads do 51 per cent more organic search clicks and 35...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 24, 2014 | Mobile, Online advertising, Online video, Search engine marketing
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter. Google will promote app installs across the AdMob network to target consumers based on existing user...
Apr 24, 2014 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends. The Adobe Social Media...
Apr 23, 2014 | Digital marketing skills, Mobile, Online advertising
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research. The study, from SoDA (Global Society for Digital Marketing Innovators), found that that agencies that can innovate...
Apr 22, 2014 | Australia and New Zealand, France, Germany, Online advertising, UK, USA
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | Online advertising, Search engine marketing, Social media
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report. The new quarterly study by Kenshoo also shows that paid search still represents the biggest share of digital...
Apr 16, 2014 | Online advertising
The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second. The industry body had previously advised companies not to trade using...
Apr 16, 2014 | Online advertising, Online video, Viral and buyrals
Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. See why it’s our video viral of the week below… The advert Unsung Hero managed to...
Apr 15, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing
Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report. Watch this WSJ report below: According to a report by the Wall Street...
Apr 15, 2014 | CPG, Online advertising, USA
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen. Loyalty is highly coveted in today’s media world, particularly among Millennials—some of America’s most connected consumers. These...
