Jan 21, 2014 | Mobile, Online advertising, Social media, USA
This chart shows the average time spent in minutes per-month for different demographics in the US. Mothers use their smartphones 11.4% more often than the average adult. This is especially true of mothers of children aged between 0 and 5 who spend 2,260 minutes on...
Jan 21, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Price and product range are consumers’ top complaints when it comes to retail websites, with rising expectations driving complaints, according to new research looking into the main reasons why websites are losing sales. The study, from Customer Experience Management...
Jan 21, 2014 | Online advertising, Regulation, Social media
Google has lost its attempt to get the lawsuit alleging it bypassed settings in Apple’s Safari web browser thrown out of a UK court, as the digital privacy battle continues. A British group that calls itself “Safari Users Against Google’s Secret...
Jan 21, 2014 | Online advertising, Online video, Unilever - Research, tips and news for marketers
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below… Watch the extended ‘Call to Arms’ ad here: The brand, often known...
Jan 20, 2014 | Online advertising
The vast majority (94%) of consumers acknowledge have taken steps to break off communication with brands that ‘mistarget’ them online, including automatically deleting emails, unsubscribing from lists and never visiting the site again, according to new...
Jan 17, 2014 | Online advertising, Online video, Search engine marketing, Social media, UK
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth. The Q4 2013 IPA Bellwether Report, marks the fifth quarter of consecutive growth...
Jan 17, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns. Watch this video explaining how Mirriad’s digital product placement tool works...
Jan 17, 2014 | Online advertising
Yahoo’s Chief Operating Officer Henrique de Castro has left the company just 14 months at the side of boss Marrisa Mayer. The announcement in a US Security and Exchange Commission filing offered no reason for his departure but said it was effective immediately....
Jan 16, 2014 | CPG, Online advertising, Online video
Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format. Watch this presentation from agency...
Jan 16, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, USA
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
Jan 16, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. The marketing technology landscape in one (huge) infographic If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing...
Jan 15, 2014 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing, Social media, USA
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November. The research, from Nielsen, found that during the month, Google was the most popular Web brand, attracting 161 million unique visitors to its...
Jan 15, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising
People exposed to healthy ‘primes’, such as healthy images and words, are more able resist unhealthy snacks later in the day, new research by Cass marketing expert Professor Paul Connell suggests. The research demonstrates that these ‘primes’ subconsciously activate...
Jan 15, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, USA
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites, according to a new report looking into the top 10 food and cooking sites in the US. The...
Jan 13, 2014 | Email marketing, Online advertising, Online video, Social media
If more proof was needed that digital marketing is getting more complicated, this infographic from the Chief Marketing Technologist blog maps out some of the key players across the main disciplines- resulting in one huge chart. View larger image here The “Marketing...
Jan 11, 2014 | Online advertising, USA
This chart shows the average US monthly visits for the top 10 web brands in 2013, as well as the percent change from the year before. Notably all 10 sites dropped in number of unique visits in 2013. Facebook, which has the second highest count of unique monthly...
Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 9, 2014 | Online advertising, USA
Digital ad spending in the U.S. is forecast to grow at an annual compound rate of 11.3% from 2012 through 2017, according to new research. The data, from eMarketer, indicates that retail businesses and financial services are among the industries leading the way for...
Jan 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business. The new advertising products include a service to help...
Jan 8, 2014 | Mobile, Online advertising, Search engine marketing
Wolfram Research, the firm behind the Wolfram Alpha search engine, is expanding into the ‘Internet of Things’ with an attempt to collect all connected devices in the world into an online directory. Launched at the CES technology show, the Wolfram Connected Devices...
