Nov 22, 2013 | Online advertising, Online video, UK
British Airways has unveiled new interactive digital billboards that can identify real planes as they fly overhead, courtesy of some technical wizardry. View a video showing the poster in action below: The campaign, developed in partnership with Ogilvy 12th Floor and...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘lack transparency needed to prove digital ROI’ It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Online advertising
Despite fears that a segregated inbox for marketing messages would switch off consumers, Gmail users are actively searching its new Promotions tab, reading as much commercial email as before, according to new research looking at email marketing trends. The study, from...
Nov 20, 2013 | Mobile, Online advertising, Regulation, Search engine marketing
Google has been forced to pay $17m (£10.5m) for tracking Apple’s Safari browser users without their permission. At issue were advertising cookies that Google placed on the computers of Safari users in the US, who visited sites within Google’s DoubleClick...
Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...
Nov 19, 2013 | Online advertising, Social media, Twitter marketing
Twitter is letting small and medium-sized businesses outside the US advertise on the site for the first time, as the social network looks to woo brands a week after its IPO. The move will see Twitter opened its self-serve advertising platform to small and medium...
Nov 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, UK
How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers. Standing out in a world of choice isn’t easy. Earning consumer...
Nov 18, 2013 | Online advertising, Regulation, USA
Internet advertising costs could leap if the US Congress discussions about taxing advertising proceed, affecting web advertising. The US lobbying industry is tooling up in response as internet advertising regulation and taxes inevitably will impact revenues to media...
Nov 15, 2013 | Online advertising
The majority of brands are taking a more integrated approach to media planning and buying, but operational and data silos still exist, according to a report published this week. The study, from Econsultancy and advertising software provider Mediaocean, found that...
Nov 14, 2013 | China, Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...
Nov 14, 2013 | Online advertising
It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to measure the return on investment from their digital marketing spend. Many client marketers complain of little insight from their...
Nov 13, 2013 | Online advertising, Online video, Viral and buyrals
As part of its ‘Stay Together’ series, this video from Skype tugs at the heart strings, telling the story of a long-distance friendship between two teenage girls, from the US and New Zealand, who were both born with one arm. The emotional impact of the ad has led to...
Nov 12, 2013 | Online advertising
Johnston Press has launched ‘Digital Kitbag’, a one-stop marketing tool to help marketers reach their audience via the publisher’s digital portfolio. The firm, which owns 250 newspapers and 196 local websites, said Digital Kitbag lets business owners select from a...
Nov 12, 2013 | Content marketing, Email marketing, Online advertising
Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association...
Nov 12, 2013 | Mobile, Online advertising, Online video, Viral and buyrals
In its most ambitious campaign yet, Samsung’s latest Galaxy viral video pitches football star Lionel Messi against a horde of invading aliens. The campaign is only just kicking off, with more big players set to join the ‘Galaxy 11’ in what looks like a big budget...
Nov 11, 2013 | Facebook marketing, Online advertising, Social media, Twitter marketing
Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and engagement compared to its smaller rival, according to new research. As Twitter becomes a public company, a new report from WordStream compares the...
Nov 11, 2013 | E-commerce and E-retailing, Mobile, Online advertising, Regulation, Search engine marketing
Google is reportedly testing a tool that uses smartphone location data to monitor when consumers visit stores, providing a vital link between online and offline purchase behaviour. Technology blog Digiday quotes ‘agency executives briefed on the program by Google...
Nov 11, 2013 | Online advertising, Online video, UK
With the latest John Lewis’ Christmas ad hitting both TV and YouTube over the weekend, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign? This case study from the Institute of...
Nov 8, 2013 | E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Social media ROI: Is Facebook failing marketers? Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting...
Nov 8, 2013 | Online advertising
Over half (54%) of advertising delivered goes unseen by the intended recipient, according to this new infographic from Infectious Media. The infographic suggests that advertisers can fight this tendency, saying “optimising to viewability can deliver 50% uplift in ads...
