Oct 11, 2013 | Online advertising
Here are the top digital marketing data and statistics that caught our eye. Global digital ad spend ‘to overtake newspapers’ by 2015 The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two...
Oct 11, 2013 | Online advertising
This chart shows the forecast for global adspend in 2015. TV adspend will dwindle slightly, dropping by 05%, from 40% to 39.5%. Online adspend is set to grow the most over the coming three years, increasing by 6.3%. Advertisers will continue to decrease their spend...
Oct 11, 2013 | Online advertising
In 2012, TV had the highest percentage of global adspend with 40%, while online ads accounted for 18.3%. traditional media such as newspapers and magazines still accounted for a significant portion of adspend with 18.7% and 8.5% respectively, but the report from...
Oct 11, 2013 | Online advertising
Big Data is being accepted as an important means of informing strategic business decisions, but isn’t being owned by the departments who use it most, according to a new study. These are the findings of a survey into businesses’ perceptions and use of Big Data,...
Oct 11, 2013 | Digital marketing skills, Online advertising
With a staggering 90% of the world’s data created in the last 2 years alone, ‘Big Data’ has become the latest marketing buzzword as brands look to make sense of the wealth of personal data consumers are giving away online and on the move. But new research shows...
Oct 10, 2013 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising
Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha. Watch this video presentation explaining how the tool works below; The partnership will see Heinz and Reckitt Benckiser use Future Ad Labs’...
Oct 10, 2013 | France, Online advertising, Online video
Yahoo UK has been appointed as the sole sales representative for the world’s second largest video platform, Dailymotion, to serve ads across its UK property. The exclusive deal, for both web and mobile advertising, follows a two-year partnership in Italy, which has...
Oct 9, 2013 | Content marketing, Online advertising, Online video, Social media, Twitter marketing
Viacom is running social video ads for its channels via Twitter Amplify, as the entertainment giant looks to prmote its upcoming series of global MTV awards show. The partnership will begin at the 2013 MTV EMA on Sunday 10 November, letting followers of Viacom’s...
Oct 8, 2013 | Online advertising, Social media, Twitter marketing
Twitter has launched its ‘Nielsen TV Twitter Rating’ system in the US, as the firm looks to attract advertisers by linking TV shows to social media engagement. Initially announced in 2012, the new tool has been developed in partnership with TV ratings tracker Nielsen....
Oct 8, 2013 | Email marketing, Mobile, Online advertising
Google has started putting ads into its Gmail Android app that cannot be switched off by users, according to a news report. According to Dutch Android blog Android World, the adverts initially appear in-line with emails inside the “Promotions” inbox of the...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 7, 2013 | Online advertising
As advertisers aim to stand out in today’s fragmented media landscape, advertising is only part of the formula for reaching consumers. Creating a memorable brand identity by resonating with consumers is just as important, and some messages resonate better than others,...
Oct 4, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Instagram has announced plans to place ads placing ads in users’ photo streams, as the Facebook-owned photo app looks to capitalise on its growing popularity. Ads will appear in a few months in the US-only for now, and will involve just a handful of firms. In a bid...
Oct 4, 2013 | Mobile, Online advertising
Google has begun testing a free ‘Web Designer’ tool, letting advertisers create HTML 5 ads for both mobile and desktop. View a demo of the program here: Making the announcement in a blog post, Google said the tool was developed as HTML 5 ads are expected to overtake...
Oct 3, 2013 | Facebook marketing, Online advertising, Social media
Facebook has begun tracking how its users engage with 45 primetime TV shows in the US, as the social network looks to rival Twitter in providing advertisers with real time viewer data. The move will see Facebook sending weekly reports to the four largest US television...
Oct 1, 2013 | Australia and New Zealand, Mobile, Online advertising, Search engine marketing
The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research. The report, from media buying agency ZenithOptimedia indicates that spending on advertising on mobile devices is...
Oct 1, 2013 | Online advertising, Social media
Measurement, video and social CRM are the top spending priorities for CMOs, according to new research. The data comes from iStrategy, the integrated marketing conference for CMOs. The research lists spending priorities for CMOs over the next 12 and 24 months, and...
Sep 30, 2013 | Facebook marketing, Online advertising, Social media
Facebook has updated its advertising policy, pledging that its newsfeeds will contain fewer ads for products or services that users are not interested in, as the social network looks to boost its appeal to both users and advertisers. Facebook warned that some...
Sep 30, 2013 | Mobile, Online advertising
One in 9 (11%) of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using, with the automotive and technology sectors leading the way, according to new...
Sep 30, 2013 | Mobile, Online advertising
Office stationary stalwart Post It notes are to get a digital twist this month, partnering with mobile app Evernote to make their paper notes ‘searchable and shareable’ if a user photographs them with their smartphone. 3M, the company behind Post It notes, will...
