Sep 30, 2013 | E-commerce and E-retailing, Mobile, Online advertising
Retailer TK Maxx has appointed Exponential for its first ever cross-platform ad campaign designed to increase the number of visits to its stores by occasional shoppers. The video campaign will run in two phases – autumn and Christmas – across both desktop and tablet,...
Sep 27, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising
Procter & Gamble’s global brand building officer Marc Pritchard caused a buzz at a recent conference, claiming that the term ‘digital marketing’ is dead, asserting that companies should forget about which medium is being used and focus on brand building...
Sep 27, 2013 | Online advertising
Consumers are 7% more likely to click on a display ad during the weekend, while the cost is also at its lowest, according to new research. The study, from Adform, found the average cost for online advertising at the weekend was found to be lowest, around 12 per cent...
Sep 25, 2013 | Content marketing, Digital marketing skills, Online advertising
The marketing industry has changed more in the past two years than in the past 50, leaving many marketers doubting their skills, effectiveness and ability to measure the impact of their campaigns, according to new research. The Adobe study, Digital Distress: What...
Sep 24, 2013 | Germany, Mobile, Online advertising
Mobile advertising in Germany is forecast to have grown 75.6% in the first half of 2013, compared the same time period last year, as companies switch their budgets to target the smartphone and tablet audience. The findings come from the latest data from the Mobile...
Sep 23, 2013 | Online advertising
Viacom International Media Networks (VIMN) has launched a programmatic ad exchange for its digital portfolio of music and entertainment sites. For the first time, advertisers and their agencies will be able to collectively leverage the company’s leading online and...
Sep 20, 2013 | Online advertising
Publicis has bought Poke, a London-based agency, as the French advertising giant continues its expansion after a proposed merger with Omicom. Terms of the Poke deal were not disclosed, but Campaign magazine put the price at less than $20 million, nothing that Mother...
Sep 20, 2013 | Online advertising
This chart shows the growth in unique internet users from March 2012 to March 2013. Asia Pacific grew the most, increasing the number of unique users by 40 million. North America, where users spend the most time online (37.2 hours per month) grew by only 2 million...
Sep 20, 2013 | China, Online advertising
This chart shows the average hours a month unique users spend online. North American users user spend the most time online, exceeding European users by more than 10 hours a month. Asia Pacific users spend the least amount of time online but are a big area for growth...
Sep 20, 2013 | Email marketing, Online advertising
Eighty-one percent of British consumers say they trust word-of-mouth recommendations from friends and family – the highest level of trust for any form of advertising – according to a new study from Nielsen. Emails that consumers sign up to receive are the second...
Sep 19, 2013 | Online advertising
The growth of digital media means that consumers are accessing media from n ever-growing number of different platforms and devices. So how can marketers adapt to this increasingly complex audience? This whitepaper from Maxymiser looks at how to create a successful...
Sep 19, 2013 | Online advertising
Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups online. The innovative is designed to save online ad planners from trying to deliver highly-targeted client briefs by solely using...
Sep 18, 2013 | Online advertising, Regulation
The Digital Advertising Alliance has pulled out of an international working group looking to determine a global online privacy standard, as the ‘Do Not Track’ cookie monitoring debate rumbles on. The DAA is an industry group representing the Interactive Advertising...
Sep 18, 2013 | Online advertising
With over-50s in Great Britain the fastest growing technology adopting group, it is becoming more and more important for marketers to reach and engage with this increasingly key audience. This infographic and research from Kantar Media looks at how best to engage with...
Sep 17, 2013 | CPG, Online advertising, Social media, Twitter marketing
Colgate has launched a new Twitter campaign ‘There’s Something in Your Tweet’, helping people alert people that they have food stuck in their teeth. The Canada-based campaign was created by Union Toronto, letting people send an anonymous alert via Twitter,...
Sep 16, 2013 | Online advertising
The majority (60%) of affiliate networks failed to respond to support requests within 2 days, with many failing to give any response at all, according to a new study. MoreNiche, an affiliate network for the health and beauty industry released results of a major study...
Sep 13, 2013 | Online advertising
After noticing an increased interest from clients curious to understand how long cookie periods should be and why, affiliate marketing company firm Optimus Performance Marketing Europe has decided to share its findings and knowledge on the subject, including the...
Sep 13, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising
Online retailers have seen email referral traffic drop 37% this year, while the conversion rate slipped 6%, according to new research. The report, from Monetate, looks into the decreasing influence email marketing has on ecommerce, how tablets are overtaking...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 12, 2013 | Mobile, Online advertising, Online video
There has been a significant increase in digital video ad spend – including a surge in mobile video, according to new research. The findings, from BrightRoll’s third-annual UK Advertising Report, reveals 2013 to be a pivotal year for digital video in the UK. The rise...
