Sep 12, 2013 | Online advertising
Two thirds (66%) of marketers don’t know how much their customers are worth, missing out on a 17% potential increase in sales from identifying and maximising top value customers, according to this new infographic from Monetate. www.monetate.com
Sep 12, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG,...
Sep 11, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Instagram is planning to introduce ads, as the Facebook-owned photo app looks to turn its 150 million users into a profit. Speaking to the Wall Street Journal, Emily White, Instagram’s director of business operations, said the company is planning to introduce...
Sep 10, 2013 | Online advertising
80 billion devices, from smartphones and cars to fridges and clothes, will be connected to the Internet by 2020, according to new research. IDATE has published its report on the Internet of Things market. It provides an opportunity to clarify the frontiers of this new...
Sep 10, 2013 | Online advertising
Online customer behavioural data is often undervalued and rarely fully exploited to truly understand the motivations and future behaviour of site visitors, says digital analytics company Redsella. In a new partnership with lifecycle marketing company Magiq, Redsella...
Sep 6, 2013 | Mobile, Online advertising
The bizarre Android Kit Kat tie-up this week has sparked controversy, with many calling for a boycott of the new operating system. Viv Cole, head of E-learning at Digital Strategy Consulting, looks at why Google’s latest confectionery theme could leave a bad taste in...
Sep 6, 2013 | Online advertising
With the automotive sector increasingly shifting their ad budgets to digital, new data shows a lift in click through rates, expansion rates and video completion rates. MediaMind has compiled research on the performance of rich media interactive online ads, versus...
Sep 6, 2013 | France, Germany, Online advertising, Online video, UK
UK’s video programmatic market is valued at €20.5m for 2012 and predicted to rise to €224.5m by 2017, according to new research. The study, from video ad marketplace SpotXchange, looks into the adoption of programmatic video advertising across the five biggest...
Sep 5, 2013 | Online advertising, Online video
Smart TV ads combined with advertising on traditional TV increase the advertising effect of TV campaigns, with nearly a third (31%) of people across the world engage in an action as a result of a Smart TV ad, according to new research. The study, from smartclip in...
Sep 4, 2013 | Online advertising
Consumers are increasingly conscious of buying ethical brands, with social media fast spreading negative publicity that can dent sales. This report and infographic from Nielsen looks how socially conscious consumers have become across 58 countries, and how to engage...
Sep 4, 2013 | Facebook marketing, Mobile, Online advertising
Advertisers are now allowed to run contests and administer promotions on their Facebook pages instead of being obligated to do them through apps. This new infographic looks at which format will best suit your business needs. KRDS, a Social Media Agency in Europe and...
Sep 3, 2013 | Facebook marketing, Online advertising, Social media
Facebook has teamed up with stock image provider Shutterstock to offer advertisers a range of high-quality imagery to use on the social network. Under the new deal, use of the Shutterstock imagery won’t cost advertisers a penny. Instead, Facebook will pay...
Sep 2, 2013 | Mobile, Online advertising, Regulation
Health and fitness apps have been passing on user’s personal data to insurance and pharmaceutical companies, according to a new report. Privacy group Evidon claims that the top 20 health and wellness apps, including MapMyFitness, Web MD Healh and iPeriod, have been...
Sep 2, 2013 | Facebook marketing, Online advertising, Regulation, Social media
Facebook has emailed its vast user base of 1.2bn subscribers to explain how it uses their data for advertisers, as part of a settlement in a US court case. The social network has revised its two key documents — Data Use Policy and Statement of Rights and...
Aug 29, 2013 | Online advertising
Pitching to a client is a fraught process for any agency, but this infographic guide from communications agency KesselsKramer offers ten ways to get the most from the experience and stand out from rivals. Source: KesselsKramer
Aug 29, 2013 | E-commerce and E-retailing, Online advertising
After recently carrying out a study on UK business owners which revealed that only 34% of those asked were able to accurately describe what affiliate marketing is, Optimus Performance Marketing have collated a document that puts forward , in detail, the top 10 tips to...
Aug 23, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer’s decisions (68%). Interestingly, internet searches are having more of an impact on decision making...
Aug 23, 2013 | Online advertising
In a surprise turn of events, Yahoo has overtaken Google for web traffic in the US, as CEO Marissa Mayer continues to turn the web portal’s fortunes around. According to the latest audience figures compiled by comScore, Yahoo! sites received 196.6 million unique...
Aug 23, 2013 | Germany, Online advertising
This chart shows the top 10 sites in Germany and their growth in audience between January and July 2013. Wetter Online, a German weather site, saw its audience grow 120%. Recent Yahoo! acquisition Tumblr reported the 4th highest growth in traffic with 44%. Priceline,...
Aug 22, 2013 | Content marketing, Online advertising
Apple is reportedly set to launch its Spotify-rival iTunes Radio in September, with advertising from a McDonald’s, Pepsi, Nissan and Procter & Gamble funding the free music streaming service. According to a report in AdAge, deals with the brands range from “the...
