Jul 30, 2013 | France, Online advertising, USA
France’s Publicis and America’s Omnicom have merged to create a marketing company bigger than WPP, vowing to take on Google in the battle for online ad revenues. The deal between the French and US multinational will be worth nearly $23bn in revenues,...
Jul 30, 2013 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Customer acquisitions gained via email marketing has quadrupled since 2009, with email delivering more customers than Facebook or Twitter, but less than search, according to a new US-based study. The report, from marketing software provider Custora, found that email...
Jul 30, 2013 | Online advertising
Television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59 percent share of media spend share and 3.5 percent growth globally, according to Nielsen’s quarterly Global AdView Pulse report. It appears that...
Jul 29, 2013 | Online advertising
During May 2013, 13 million Spanish people accessed a travel website. Of the 13 million, people aged 35-44 used travel sites the most (24/*%). According to engagement statistics, users aged 55 and over spent close to 35 minutes on travel sites, the highest engagement...
Jul 28, 2013 | Online advertising
This chart shows the reach of sports sites across Europe’s online population.The top three sports sites accessed during the period are Yahoo! Sports, Goal Sites and Eurosport. 79% of Turkey’s online population accessed a sports site during the time period,...
Jul 26, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...
Jul 26, 2013 | Content marketing, Online advertising, Online video
Channel 4 has launched an ad-funded download service, allowing users to download TV shows up to 30-days after their first broadcast, with Nissan signed up as the first sponsor. The new version of the app is available this week, and the existing 4OD app is being...
Jul 25, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Shares in Facebook have jumped 18% as the social network beat earnings expectations with stronger than expected mobile ad sales. Facebook earned $333m (£217) in the April-June 2013 period, up from a loss of $157m (£102.5m) in the same period a year ago. The company...
Jul 25, 2013 | Mobile, Online advertising
Mobile location social network Foursquare is the latest media owner to boost their do-it-yourself advertising tools. The Foursquare self-service advertising platform is particularly powerful for retailers in the markets where Foursquare has reached critical mass, and...
Jul 24, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Facebook’s native advertising is outperforms on both desktop and mobile in terms of click-through-rate (CTR) and cost-per-click, according to new research from Adobe. Adobe examined the performance of various Facebook ad placements and ad types from April to June...
Jul 24, 2013 | Online advertising
A London tech start-up has used real-time business tracking data to redraw the UK’s digital map in a new report co-authored by the National Institute for Economic and Social Research. Instead of using the 65 year-old Government classification system, known as SIC...
Jul 23, 2013 | Online advertising, Online video, Search engine marketing
Google now accounts for 25% of all internet traffic in North America, with around 60% of all Internet-connected devices exchanging traffic with the web giant’s servers in an average day, according to new research. The study, from analytics firm Deepfield, found...
Jul 23, 2013 | Online advertising
Over three in four (77%) of online display ads are never seen, with display ads having an average of just 1.7 seconds to engage customers, according to new research. Sticky tracked 500 consumers across 25 different websites with 25 different brand ads. Results showed...
Jul 19, 2013 | Mobile, Online advertising, Online video, Search engine marketing
Google’s second quarter financial results have failed to meet expectations, despite posting a 16% rise in profits. Announcing the company’s Q2 results, Google posted profits of $9.7bn (£6.4bn), up 16% from a year ago but less than analysts were expecting. This lead to...
Jul 19, 2013 | Mobile, Online advertising
Just 10% of all apps downloaded on Apple’s iOS are paid-for, as free ad-funded apps rose 6% in the past year, according to new research. The study, from app analytics provider Flurry, looked at app price changes over time. Results indicated that between 80 to 84...
Jul 19, 2013 | Online advertising
Google has expanded its non-profit scheme to England and Wales, giving charities access to online collaboration tools, free advertising and advice. The service lets organisations use Google products for free that businesses have to pay for. Under the ‘Google for...
Jul 18, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media
Faceboook saw mobile visitor numbers from the US and UK increase by some 20% during June this year, as the social network looks to woo more mobile advertisers during the summer months as people access their smartphones outside in the hot weather. Citing its own...
Jul 17, 2013 | Online advertising, Search engine marketing
Yahoo reported mixed financial results in the second quarter of 2013, with ad revenue declining but profits rising 46%, as the internet giant continues its fight back against the likes of Google and Facebook. The news comes as chief executive Marissa Mayer marked one...
Jul 17, 2013 | Online advertising
Google Analytics has expanded with a new set of tools letting developers to run split A/B tests. Watch this ‘how to’ video below: The new ‘Content Experiments API’ lets marketers and developers experiment and build new tools powered by Google Analytics....
Jul 15, 2013 | CPG, Online advertising, Online video
Purina’s dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch. See why it’s our video viral of the week below… The new ad sees at least ten dogs...
