The most wanted brands in email marketing: Dorothy Perkins, Sainsbury’s and Match saved from spam folder
New email data shows which brands consumers love enough to rescue them from the spam folder, including Apple, Amazon, eBay, Dorothy Perkins, Sainsbury’s and Match.com. The research, from Return Path, forms the industry’s first comprehensive study of consumers’ This Is...Top 4 digital marketing trends for 2013 (infographic)
Author rank, content marketing, social media and mobile marketing are the biggest digital marketing trends in the US this year, according to this infographic from Dot Com Infoway. The illustration below shows that content marketing, mobile marketing, social media and...Rubicon Project tackles ‘botnets and non-human traffic’
The Rubicon Project has stepped up efforts to further root out botnets and so-called non-human traffic (NHT). “This is a topic of considerable concern within our industry, and we believe that it must be addressed by the entire industry in a collaborative way,” says...Cannes Lions 2013 winners: ‘Dumb Ways to Die’ scoops top awards
Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold,...Cannes Lions integrated mobile social case study: Nike Running China’s #winagainsttheelements# wins Cannes Mobile Lions Bronze
Nike is an iconic sportswear brand that leads the way in developing digitally driven, integrated marketing communications all around the world. So when they wanted to change Chinese runners behaviour and get them choosing their new winter range of Hyper products they...Cannes Lions 2013- Video highlights from day seven
This video recap from Cannes Lions TV offers a catch up on highlights from seminars on the final day of Cannes Lions, featuring DARE, The Wharton School, Big Spaceship and LatinWorks. Source: http://www.canneslions.com/Cannes Lions 2013- Video highlights from day six
Catch up on some of the seminars action from the Cannes Lions Festival’s sixth day, including clips featuring The Coca-Cola Company with Sir Martin Sorrell, George Lois and Lee Clow, the Aegis Media/MIT Source: http://www.canneslions.com/Cannes Lions 2013- Video highlights from day five
This video offers highlights the seminars on the fifth day of Cannes Lions 2013, featuring sessions from Tumblr, Cirque du Soleil, Lou Reed, architect Rem Koolhaas. Source: http://www.canneslions.com/Cannes Lions: Lou Reed discusses creativity and advertising (video)
Grey Group brought rock legend Lou Reed to Cannes Lions and spoke to him after the Festival at a press conference to get his take on creativity and advertising. Source: http://www.canneslions.com/Cannes Lions 2013: Richard Dawkins discusses memes
Richard Dawkins was in Cannes as part of the Saatchi & Saatchi New Directors’ Showcase and took a moment to explain to Cannes Lions TV what he means when he talks about a meme – a term he coined. As a bonus, watch Dawkin’s presentation below,...Axe ‘space academy’ campaign scoops three Cannes Lions awards
London agency Bartle Bogle Hegarty has been awarded three of the UK’s five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK). Watch one of the campaign videos below: BBH’s...Dove Sketches wins gold at Cannes: Over 55m views from just one upload on YouTube
Unilever’s Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far. The film features a police sketch artist...Cannes Lions 2013- Video highlights from day four
This video offers highlights the seminars on the fourth day of Cannes Lions 2013, featuring Sean Combs, Anderson Cooper, Conan O’Brien, Jimmy Wales and Sir Alan Parker. Source: http://www.canneslions.com/Cannes Lions online video case study: Dove’s Real Beauty Sketches online video wins Cannes Cyber Lions Gold
Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…
Cannes Lions social media case study: Oreo’s ‘Daily Twist’ wins Cannes Cyber Lions Grand Prix
Oreo is an iconic biscuit brand with leading edge digital platforms and a highly engaged fan base in Facebook. They developed a brilliant creative idea that combined the best of PR with social media and digital production to win a Cyber Lions Grand Prix, millions of new fans and hundreds of millions of new exposures. In this Cannes Lions social media case study we show you why…
