Half global population ‘will be web connected by 2017’ (video)
Global IP traffic is set to grow three-fold between 2012 and 2017, with some 3.6 billion internet users in 4 years time, according to research from Cisco. Watch this video from Cisco, featuring key highlights of the report below: According to the firm’s Visual...WPP offers real-time brand insights on Twitter
WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network. The deal will see data from Twitter integrated into WPP’s existing media and analytics platforms. Both firms will also create new products and services designed...Rise of connected TVs: American Airlines sees strong results for interactive TV campaign
Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report. The study, from Rovi Corporation, was conducted in the...YouTube mobile ad sales triple- accounts for 10% of Google revenues (video)
YouTube now generates about 10% of Google’s total revenue, as the video sharing site sees its ad revenues on mobile devices triple in just six months. Watch the Bloomberg interview where the data was revealed here: The figures were revealed by YouTube’s...‘Generation Y’ favours internet brands- Amazon more popular than Google (infographic)
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey. The report “Generation Y and Brand Loyalty” from w00t! Media, looks at the changing relationships Britons have with...Facebook halves number of ad formats: simpler options for marketers
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives. In the next six months, Facebook will take the number of total ad units from...Amazon ramps up targeting as ad revenue ‘overtakes Twitter’
Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking...Global marketers ‘believe online video more efficient than TV’ (infographic)
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study. The study, conducted by AOL video content firm Be On, indicates that although TV is considered a key...Internet to drive UK ad market growth to £3bn by 2017- PwC
The UK ad market will grow by £3bn to £17bn in 2017, driven by strong internet advertising growth, according to a PwC report. The fastest growing areas will be internet advertising, internet access, out of home advertising, video games and TV advertising. According to...Apple to launch ad-funded iRadio next week?
Apple is reportedly set to launch a free ad-funded music streaming service at its Worldwide Developer Conference (WWDC) in San Fransisco next week, billed as a rival to Spotify, Google Music and Pandora. The Financial Times reports that Apple are keen to get the...UK email trends: Marketing messages ‘hit all-time high’
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data. The research, from The Direct Marketing Association (DMA) reveals a 46% surge in sent emails while...Online advertising trends: Will Tumblr bring a younger audience to Yahoo?
With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. New online advertising trends from comScore suggests that brands using Yahoo may be able to target...UK mobile advertising trends: Under 24s ‘more likely to respond to mobile ads’
British smartphone users between the age of 18-24 are much more likely to react to ads on smartphones than other age groups, according to new research looking into UK mobile advertising trends. The study, from comScore, highlighted an increased engagement from the...Big data projects ‘too time consuming’ (infographic)
Organisations can’t gather business insights from ‘big data’ fast enough, according to a new survey which found that just 23% of businesses perceive these projects to be a success. The survey, commissioned by Kapow Software and conducted in partnership...Oreo augmented reality One Direction campaign brings product packages to life
Mondelēz International and Nabisco’s Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction’s 2013 North American tour. The augmented reality packaging features the band on more than 21 million...Rise of the silver surfer: UK over 55’s ‘closing the digital divide’
UK adults aged over 55 are beginning to close the gap on their younger counterparts in terms of web use, according to new research from the IAB. The report looks at how UK adults aged 55+ are using devices including smartphones and tablets to access the internet and...Oscar Mayer’s ‘hilarious honest old guy’ links mobile and video to build brand engagement
Oscar Mayer’s latest app lets users create their own commercials centred around “Grandpa Frank.” This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Frank fans are invited to create their own...Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic
Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth. View the slideshare presentation below: KPCB Internet Trends 2013 from Kleiner Perkins...Top 30 media companies in the world: Google makes number one
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
