Xandr and Meetrics team up to boost programmatic advertising purchasing
Xandr and Meetrics have joined forces to help provide more control of the programmatic purchasing of ad displays for buyers.
86% of global consumers fall victim to identity theft and fraud as online shopping increases
OpSec’s Annual Consumer Barometer surveying 2,600 global consumers discovered that the increase in cyberattacks experienced by shoppers could be having an impact on their confidence in making online purchases. As key retail events including Black Friday and Christmas...Code Computerlove launches new services for businesses impacted by Covid-19
Digital product and service company Code Computerlove has launched a range of new services on the back of insights into the key challenges businesses are facing amid the Covid-19 pandemic.
Digital trends for 2021: Baby boomers will rule in permanent shift online
2021 will be the year of Baby Boomers and Gen X, as the pandemic accelerates a more permant shift to online for commerce, finance and social-connectedness, according to new research.
National Trust enhances supporter experience with digital push
The National Trust has hired Atos as its preferred partner to digitally reconfigure its membership and fundraising activities.
Influencer marketing boosted by lockdown (but creators feel added pressure)
Over half (59%) of influencers have seen an increase in brands wanting to work with them, whilst 50% of brands have allocated more budget to influencer marketing since the pandemic started, according to new research.
Consumer frustrations with online retail resulting in lost sales
Consumer frustrations with online retail is resulting in a significant loss in sales and repeat business for British retailers.
Royal Mail launches video campaign advert in anticipation of festive parcels boom
As Royal Mail gears up for the Christmas rush, the company is launching a TV advert reminding consumers and business customers of the many ways they can send and return parcels this festive season.
Five social trends for 2021: Marketers must exercise restraint to succeed
Brands that listen, avoid social media stereotyping, deliver on promises and provide engaging customer experiences will succeed in 2021 as the world reels from the Covid-19 pandemic, according to a new report from Hootsuite.
YouTube takes on Spotify with ‘Audio ads’: first format for listening
YouTube has launched audio ads, its first ad format for listening on YouTube, to help advertisers reach their audiences with audio-based creative made for that listening experience.
Britain’s youth join forces with digital and tech industry to tackle issues around food poverty
BIMA, the UK’s digital & tech trade body, has announced the launch of BIMA Digital Day 2020, an initiative that brings digital careers to life for 11-16-year olds.
Green shoots for publishing? Revenue decline ‘less steep than expected’
Digital publishing revenues in the UK fell to £96.6 million in Q2 2020, down by 14.3% in comparison to Q2 2019,according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Gaming on smart TVs: 21% increase in time spent gaming on Samsung TVs
A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Go Instore launches free consultation service to support retailers during second lockdown and beyond
Retail technology company Go Instore is launching a free consultation service to help support retailers and advise on how they can make up for their lack of physical footfall with digital footfall while forced store closures are in place.
Wickes launches UK’s first home improvement campaign on TikTok
Home improvement retailer Wickes is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, Takumi.
Starcom launches ‘Nuts About Christmas’ campaign with KP Snacks
Starcom, the human experience company, has today announced the launch of a new campaign ‘Nuts About Christmas’ for KP Nuts in partnership with Bauer Media. The campaign is a multi-channel partnership celebrating the things the KP Nuts audience are ‘nuts about’ this...John Lewis Christmas ad: Retailer gets artistic in ‘Give a Little Love’ commercial
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Yeo Valley connects UK consumers with nature during lockdown
ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience inspired by nature.
Media technology ‘now being used effectively by a quarter of brands’
Around a quarter of brands now claim to be using media technology effectively, an increase of 10% in the last two-and-a-half years, according to new research by media consultancy ID Comms.
Shutterstock buys Amper Music to boost AI creation tools
Shutterstock has acquired Amper Music, an AI-driven music platform, letting users create and customise original music by using more than one million individual audio samples recorded by musicians on thousands of unique instruments.
