Portal from Facebook has today launched its UK Christmas campaign with footballing legend, Ian Wright to show how Portal from Facebook can help families keep traditions alive, when many will not be able to see each other over the holiday period.
In support of men’s health, Sky Media and Movember announce today that they have once again partnered to promote the month-long fundraising event, which traditionally sees men grow a moustache across November.
The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels.
Zurich insurance group will become the whole channel sponsor of Sky Nature and Nat Geo Primetime. The UK is the first country to launch Zurich’s global brand identity which focuses on a commitment to an optimistic, sustainable future, ‘creating a brighter future together’.
Meetrics and NewsGuard have teamed up to fight fake news, with a solution is able to detect disinformation and misinformation using human intelligence instead of an algorithm.
Ecommerce brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube, with 75% of websites ranked in the top ten positions on Baidu are .com sites.
Nearly three-quarters (70%) of UK consumers state they are more likely to remember an ad when it appears next to contextually relevant content online.
Ad tech firm Ogury has launched Thumbnail Ad, a non-fullscreen format built specifically for mobile.
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Experience analytics firm Contentsquare, has bought web performance monitoring company, Dareboost, which forms a key part of the company’s new Find & Fix product.
Facebook has launched a new free-to-play gaming service, which can be played on PCs and Android apps (but not Apple devices).
Deliveroo has appointed SYZYGY London as its retained organic performance and global SEO partner following a competitive pitch.
AppsFlyer has launched Incrementality, a tool that lets marketers measure, analyse and optimise the ROI from their remarketing campaigns and understand how their marketing efforts are impacting their bottom line.
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
In-game advertising platform Bidstack has announced the launch of its new Approved Partner Network with a number of firms already on board.
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organizations with annual revenues of at least $50m.
The pandemic accelerated digital workplace behaviours by five years. And as companies brought key agency roles in-house, marketers feel the culture of remote working has made them more open to in-housing.
Two key issues – unsecured data and lack of appropriate security – are behind 65% of all GDPR fines issued against European organisations to date, totalling £482m in penalties, according to new research.
While 92% of people have a desire to live sustainably only 16% are doing something about it, new research suggests there is a trillion-dollar revenue opportunity for brands able to close the Value-Action Gap.
