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The road to recovery: Publishers optimistic in run up to golden quarter

Oct 14, 2020 | Ad tech, Online advertising

Whilst 72% said that advertisers are committing to paid relationships over the Golden Quarter, 70% of publishers noted that advertisers are only committing to short term plans (1-3 months), according to new research.

Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT

Oct 13, 2020 | Content marketing, Online advertising, Regulation, Skills, Twitter marketing, UK, Viral and buyrals

The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.

Making the perfect Christmas advert: Shoppers reveal formula for success

Oct 12, 2020 | Content marketing, Online advertising, Online video, UK, Viral and buyrals

Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.

Smart launches direct-first platform to manage deals and private marketplace buying

Oct 12, 2020 | Ad tech, Online advertising

Smart AdServer has launched Smart Buyer Connect (SBC), a direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying.

Sourcepoint buys Redbud to boost privacy compliance for ad tech firms

Oct 12, 2020 | Ad tech, Online advertising

Privacy compliance platform, Sourcepoint has announced the acquisition of RedBud the UK-based technology firm.

YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers

Oct 9, 2020 | Ad tech, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals

YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.

Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic

Oct 9, 2020 | Online advertising, UK, Unilever - Research, tips and news for marketers

Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ Top 75 Most Valuable UK Brands report, launched today by WPP and Kantar.

Christmas more important than ever say shoppers as new restrictions fail to reduce retail footfall

Oct 8, 2020 | E-commerce and E-retailing, Online advertising

UK consumers are determined not to let the latest round of Covid restrictions ruin Christmas this year, according to new research.

International Advertising Association elects new president

Oct 8, 2020 | Online advertising

At the World Board Meeting of the International Advertising Association (IAA), Srinivasan Swamy handed over the baton of the Chairman and World President to Joel E. Nettey, CEO, Innova DDB, Ghana.

Global media ad prices fall 0.9% as traditional media tumbles

Oct 7, 2020 | Ad tech, Content marketing, Online advertising, Online video, Paid search, UK

The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.

Over a quarter of US SMEs cut martech spend during Covid-19

Oct 7, 2020 | Ad tech, Ads, Online advertising

Over a quarter (28%) of US small business owners have chosen to cut their spending on marketing technologies during the Covid-19 pandemic – instead focusing on redesigning and enhancing their websites, according to new research

Social media fail: PureGym sorry for ’12 years of slave’ workout

Oct 6, 2020 | Ad tech, Online advertising

PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.

Programmatic ‘key driver of UK digital media quality improvements’

Oct 6, 2020 | Ad tech, Online advertising, Programmatic

Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.

TENA Women partners with Channel 4 to break the taboo surrounding incontinence

Oct 5, 2020 | Online advertising

TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith.

Xandr partners with Realytics to enable linear TV campaign buying

Oct 5, 2020 | Online advertising

Xandr, AT&T’s advanced advertising company, and Realytics, a leader in TV-Digital convergence, have struck a new partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest buying platform.

Programmatic ads now make up 77% of display

Oct 2, 2020 | Online advertising, Programmatic

The role of programmatic media has leapt. European programmatic adspend topped €23bn, with 77% of display and more than 50% of video now traded that way. Better use of data’ was the top driver from advertisers.

Customer service trends: Goodwill ‘is running out for retail’ during COVID-19

Oct 1, 2020 | E-commerce and E-retailing, Marketing transformation, Online advertising

The majority of people feel customer service should be back to pre-Covid levels; in contrast to the three quarters who were prepared to make allowances for brands during lockdown, according to new research.

Rakuten Mobile teams up with Nuance

Oct 1, 2020 | Ads, Online advertising

Nuance Communications and Rakuten Mobile have struck na strategic partnership to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform.

1 in 6 organisations ‘still lack sales and marketing alignment’

Sep 30, 2020 | Online advertising, Skills

One in six organisations (16%) today lack any formal sales and marketing alignment, despite seeing it as their biggest priority, according to a study.

Audio trends: 21% of Spotify’s users engage with podcasts

Sep 30, 2020 | Marketing transformation, Online advertising

The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. Data presented by Stockapps.com breaks down the rise of podcasting.

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