Whilst 72% said that advertisers are committing to paid relationships over the Golden Quarter, 70% of publishers noted that advertisers are only committing to short term plans (1-3 months), according to new research.
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
Smart AdServer has launched Smart Buyer Connect (SBC), a direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying.
Privacy compliance platform, Sourcepoint has announced the acquisition of RedBud the UK-based technology firm.
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ Top 75 Most Valuable UK Brands report, launched today by WPP and Kantar.
UK consumers are determined not to let the latest round of Covid restrictions ruin Christmas this year, according to new research.
At the World Board Meeting of the International Advertising Association (IAA), Srinivasan Swamy handed over the baton of the Chairman and World President to Joel E. Nettey, CEO, Innova DDB, Ghana.
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
Over a quarter (28%) of US small business owners have chosen to cut their spending on marketing technologies during the Covid-19 pandemic – instead focusing on redesigning and enhancing their websites, according to new research
PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.
Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.
TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith.
Xandr, AT&T’s advanced advertising company, and Realytics, a leader in TV-Digital convergence, have struck a new partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest buying platform.
The role of programmatic media has leapt. European programmatic adspend topped €23bn, with 77% of display and more than 50% of video now traded that way. Better use of data’ was the top driver from advertisers.
The majority of people feel customer service should be back to pre-Covid levels; in contrast to the three quarters who were prepared to make allowances for brands during lockdown, according to new research.
Nuance Communications and Rakuten Mobile have struck na strategic partnership to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform.
One in six organisations (16%) today lack any formal sales and marketing alignment, despite seeing it as their biggest priority, according to a study.
The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. Data presented by Stockapps.com breaks down the rise of podcasting.
