Sky Media partners Heycar for TV and VoD campaign
Sky Media has today announced a brand-new bespoke partnership with car buying service, heycar.
Brands ‘have yet to create successful post-COVID digital and mobile experiences’
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.
Global ecommerce trends: Most Brits expect economy to get worse in 6 months (but just 7% in China)
Nearly three quarters of Brits (74%) expect the economy to get worse in the next 6 months, compared to just 7% in China, but online grocery is booming worldwide, according to a new global study.
Reddit woos UK advertisers with new London office
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
A cautious Christmas? Marketers approaching peak season with lower expectations
Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Three-quarters of marketers increased spend on influencer marketing in past year
People are now seeking out influencers for news, and marketing budgets are growing accordingly. 73% of marketers in US, UK, and Germany put more resources to influencer marketing this year, engaging talent across a wider channel mix.
Influencer marketing ‘has motivated 51% of consumers to make a purchase ‘
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Facebook, YouTube and Twitter strike social media ad deal over hate speech
Facebook, YouTube and Twitter have struck a deal with advertising giants over harmful content, as the tech giants attempt to restore relations hammered by this year’s advertising boycott of social media sites.
Global online content consumption doubles in 2020
Global online content consumption doubled in a year to an average of 7hrs. The shift online means brands need to turbo-charge their content marketing skills. Fake news is driving brand risk, while connected TVs and TikTok are surging.
Hubspot takes on CRM giants with new ‘easy-to-use’ platform
HubSpot has launched of Sales Hub Enterprise, its new CRM platform designed to directly compete with Enterprise CRM giants.
Incubeta ties organic and paid search with new ad tool for brands
Incubeta has launched Seamless Search, a search management platform of its kind which enables marketers to manage paid and organic search holistically.
Nike expects permanent shift to online sales as lockdown boosts ecommerce
Nike has seen a huge rise in online sales as it bounces back from a coronavirus slump and has witnessed digital sales rocket 82% during the June to August quarter, offsetting falling revenue in its stores.
UK readers increasingly look to science for Covid answers during pandemic
Consumption of “science” related content has increased 24% since March, according to new research looking at global online reading habits.
Social media ‘now captures 13 to 24% of total marketing budget’
Typically, social media now captures 13-24% of total marketing budgets. Over 70% of companies found social let them reach prospective customers more efficiently, 63% found it improved efficiency of other media, and to make it happen the broader organisation needs to understand its role.
Sublime and Xandr partner on programmatic ‘guaranteed high-impact’ ad campaigns
Ad tech firms Sublime and Xandr are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.
Three quarters of Instagram influencers hide their advertisement disclosure in their posts
More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment, according to new research.
51Degrees partners with Digital Element to offer geolocation technology
Digital Element has integrated with 51Degrees to offer market-leading geolocation technology, providing brands, retailers and technology vendors insights into online user preferences and device-specific behaviour.
QuantumCast and AdTonos team up for programmatic audio in Germany
Online audio advertising platform, AdTonos has announced a partnership with QuantumCast, to bring programmatic audio opportunities to brands and publishers in Germany.
Episerver buys Optimizely to boost customer experience services
Digital experience platform Episerver is acquiring web content testing startup Optimizely.
