Neilsen launches ‘campaign outcomes database’ Compass
Measurement firm Nielsen has launched Compass, a database that measures campaign outcomes measurement for brands.
Grocery ecommerce sites set for a strong festive season (but brands remain uncertain on digital investment strategies)
Brands are planning to invest more heavily into their ecommerce strategies across the key UK grocery retailers this festive season, despite lingering concerns over digital investment strategies, according to new research.
Mobile gamers ‘prefer audio ads over other formats’
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Open letter to Apple from ad industry: ‘Help us create a universal ID solution’
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
D&AD award winners: Moldy Whopper and Rivers of Light scoop top prizes for ad creativity
Burger King’s Moldy Whopper and the adaptable typeface Universal Sans were among the top winners at this year’s D&AD awards.
Taboola and IAS Partner on brand safety solution for clients
Native ad platform Taboola has struck a partnership with ad verification platform Integral Ad Science (IAS) to introduce an industry-first pre-bid brand safety technology for performance advertisers.
YouTube faces lawsuit over UK children’s privacy
YouTube is facing a major lawsuit over its alleged tracking of children under age 13 in the UK.
Kinder partners Gameloft to bring toys to life with AR app Applaydu
Gameloft for brands and Kinder have launched Applaydu, a new mobile app which brings Kinder toys to life through augmented reality in a fun world of discovering and imagination.
The growth of privacy regulations: 65% of the world population’s data to be covered by 2023
By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations, up from 10% in 2020, according to a new report.
TikTok owner rejects Microsoft bid, clearing a path for Oracle
Microsoft’s offer to buy the US operations of hugely popular video-sharing app TikTok has been rejected at the eleventh hour, paving the way for Oracle to secure a last-minute deal.
White paper: What brands must consider for 2021
How can grocery brands plan for ‘business as unusual’ for the next 6-12 months in a rapidly changing and uncertain environment? A new white paper looks at how purchasing has changed across channels and how value and localism have become more important to consumers.
Student Loans Company appoints Atos with focus on app development
The Student Loans Company (SLC) has appointed Atos, a global leader in digital transformation, to support the delivery of improvements to SLC’s customer interface and the associated technology infrastructure.
TAG launches global brand safety certification program
The Trustworthy Accountability Group (TAG) has launched a new initiative to help ensure ads appear in safe and appropriate places online, with major companies like Google, Facebook and Amazon on board at launch.
Facebook sorry for putting ads in Danish broadcaster’s ad-free app
Facebook has apologised for what it has described as a “technical issue” that caused its ads to appear on news publisher websites without permission.
UK online sales growth still strong but signs of slow down
Online sales growth continued to slowly slide in August, falling against July by -4.1%, according to new data.
“A collapse in work”: Study uncovers state of digital in post-lockdown Britain
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Sonos wins Grand Prix at the 2020 World Media Awards
Sonos has won the Grand Prix at the World Media Awards for its multi platform ‘Brilliant Sound campaign, beating competition from Electronic Arts, Levi’s, Samsung and Volkswagen.
Budweiser partners Lionel Messi for ‘Never Give Up’ campaign
Budweiser has struck a long-term partnership with global football star Lionel Messi with a new campaign to inspire fans.
Adverty invents new in-game brand advertising format with In-Menu ads
Adverty has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay.
