Umbro hires Absurd to design global web platform
Sportswear brand Umbro has appointed Manchester agency Absurd as its digital partner to create a new global web platform, which will replace its existing site.
Vodafone powers 5G piano duet with Lewis Hamilton
Vodafone used its super-fast 5G to make two pianos play a duet in real-time in different locations.
CRM trends: UK retailers score top marks for omnichannel communication – but must try harder on the basics
The UK leads the way in omnichannel marketing, with UK retailers scoring 31% against key success metrics compared to the global benchmark of just 18%, according to new research.
Ancestry commemorates 80 years since the Blitz with new art collection
To mark 80 years since the start of The Blitz, family history brand Ancestry has launched a multi-channel campaign to tell untold stories from WWII and life during The Blitz.
Global big data analytics market ‘to grow 4.5 times by 2025’
Demand for “big data” analytics will surge by 4.5 times, as the sector booms to $68bn by 2025 (up from $15bn last year). Data security is a prime concern with the proliferation of Internet of Things devices. New skills are needed to turn data into action and optimise marketing efforts.
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.
Takeaway apps: What do Deliveroo, Uber Eats and Just Eat know about your data?
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
Black Friday and Christmas on Facebook likely to be ‘most competitive ever’
Over Black Friday and Christmas ecommerce advertisers are likely to see record-high advertising costs and lower-than-ever average order values, according to new research.
Subway teams with MIQ and Skyrise Intelligence for cookieless mobile customer data insights
MiQ and Sunrise Intelligence have teamed up to launch a new mobile data tool for brands, with Subway the first client to sign up.
iProov tackles deep fakes with global threat intelligence system for biometric assurance
Face verification firm iProov has launched a system of global threat intelligence for biometric assurance. monitoring and managing threats from increasingly sophisticated cyber-attacks, including the use of deepfakes.
Coventry University puts GDPR compliance to the test with internet privacy project
A Coventry University-led research project investigating GDPR compliance through cookies in websites and apps has launched an innovative tracking-free website, which has been designed to protect the privacy of all visitors to the project website.
Shpock rebrands to focus on ‘joy of selling during troubling times’
Adevinta owned UK-wide marketplace Shpock has launched its rebrand globally with a new brand tagline to highlight ‘The Joy of Selling’.
Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.
YouTube trends: choice of music can ‘make or break a video’
Nearly a third (30%) of YouTube viewers think music is a deciding factor in what makes a good video, and overuse of royalty free music is a pet peeve, according to new research.
Screen Moguls launches GO.CINEMA to help independent cinemas
Entertainment digital marketing firm Screen Moguls has launched GO.CINEMA, a service which makes it easy for independent cinemas around the UK and Ireland to trigger targeted and localised online promotions for film, industry-wide and exhibitor specific campaigns.
Government paid influencers to promote Covid-19 track and trace
The UK Government has revealed that it paid social media influencers and reality TV stars to promote its NHS Test and Trace system.
Adform tackles cookie problem with first-party ID solution for brands
Ad platform Adform has launched a demand-side solution that keeps personalised advertising and data as platforms move away from third-party cookies.
Takumi launches influencer marketing division
Marketing agency Takumi has launched a new creative division with a creator-led approach to influencer marketing.
Impact buys Activate influencer marketing platform
Ad tech firm Impact has bought Activate, a brand and SaaS platform in the influencer industry to boost social media reach from its clients.
Fiverr launches ‘Shift talent-matching hub for businesses moving online
Fiverr has launched “The Shift”, a new hub for Brits looking to take their business online for the first time, or optimize their existing online presence.
