Budweiser launches ‘superior’ marketing campaign across the Republic of Ireland
Budweiser has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste.
Brits put a price on privacy: half would pay more to brands committed to protecting their personal data
Half (49%) of UK adults would pay more to do business with an organisation that is committed to protecting their personal data – surpassing Germany (41%), Spain (36%) and France (17%), according to new research.
Digital publishing trends: 2.3% decline in digital publishers’ revenue
Digital publishing revenues fell less than expected to £117.1m in Q1 2020, a 2.3% decline against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Insurtech firm Digital Risks rebrands as Superscript
British business insurance challenger Digital Risks has rebranded to Superscript as it continues its ambitions to become a global leader in insurance for SMEs.
Channel Mum Talent seeks new influencers as lockdown boosts viewers
Parenting influencer agency Channel Mum is looking for new influencers who have at least 10,000 followers across their channels, after appetite for content soared during lockdown.
ITV launches ad data partnership with Infosum
ITV has struck a partnership with identity infrastructure platform InfoSum, to make its 30 million ITV Hub subscribers available for targeted advertising, without the need to share any first-party data.
Marketing fail: Burger King under fire for ‘exploitative’ and ‘predatory’ Twitch stunt
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
Programmatic trading rises in popularity for global multinationals
Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC, according to new data.
New gaming ad format streams audio content during play
AudioMob has launched a ‘non-intrusive’ audio ad solution for mobile games that plays the advertiser message while the gamer is playing.
Web visits rise 2.9% in July but online revenues fall 5%
As demand for ecommerce remains buoyed and online remains the channel of choice for shoppers, website visits rose +2.9% month-on-month in July, according to new research.
Nielsen integrates Talon Outdoor to deliver data-driven Out of Home advertising campaigns
Nielsen has struck a partnership with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada.
Production in a pandemic: Weetabix creates two ads during lockdown
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Has ad blocking peaked? Fewer people annoyed by ads
Fewer people are annoyed with the ads they are exposed to and that fewer people are using ad blockers, according to a new study.
Posterscope launches outdoor ad platform ECOS NOW for digital poster campaigns
Posterscope has launched ECOS NOW, a proprietary OOH trading platform which enables the planning, purchase and activation of digital OOH in near real time, subject to defined operational and performance criteria.
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
New AI data protection rules: Transparency a difficult task for the ICO
The UK’s data protection watchdog the ICO has unveiled a new AI auditing framework designed to help ensure data protection compliance — warning that running personal data through such “opaque systems” comes with inherent risks. Marcus Grazette, Policy Lead at data privacy management firm Privitar looks at how the ICO’s guidance translates into practical action for companies?
IAS and Channel Factory launch new ad tool for YouTube brand safety
Integral Ad Science and Channel Factory have launched Channel Science – the first YouTube product for brand safety and optimisation.
Apple becoming a services company? Services segment growing most as iPhone revenue declines
Apple’s services segment grew by 161.63% between the third quarter of 2015 and the third quarter of this year. The figure makes it the most growing segment for the tech giant.
Google launches audio ad tool for publishers on Spotify, Pandora and iHeartMedia
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
Aperol launches cocktail guide for National Prosecco Day
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
